Lexus Europe 2018 Sales Report

LDeleuran

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I had hoped for more in 2018. The UX and ES can't come soon enough. I got to see some of the ES up close recently. It looks mightily handsome in person.

We will seemingly have to wait a couple of days until the big Three German car makers post their 2018 results.

From the preliminary numbers (sales January through November) it seems like BMW will remain the largest. It sales seem inline with last year, although it should be easy to pump out some base level 1-series on steelies to post record sales yet again.

Both MB and Audi show decreased sales in Europe. Some months were particularly brutal for Audi. That honestly comes as a surprise to me, given that their products seem to be on par with BMW and they all seem to chase the same segment.
 

flexus

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I had hoped for more in 2018. The UX and ES can't come soon enough. I got to see some of the ES up close recently. It looks mightily handsome in person.

We will seemingly have to wait a couple of days until the big Three German car makers post their 2018 results.

From the preliminary numbers (sales January through November) it seems like BMW will remain the largest. It sales seem inline with last year, although it should be easy to pump out some base level 1-series on steelies to post record sales yet again.

Both MB and Audi show decreased sales in Europe. Some months were particularly brutal for Audi. That honestly comes as a surprise to me, given that their products seem to be on par with BMW and they all seem to chase the same segment.
ES and UX are coming to my local dealer in Tampere, Finland during spring, can't wait to test drive.
 

flexus

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Wow with combined sales of USA, China, Europe, Japan and Korea (13340) sales are 627513 and we are still waiting Asia, Arab countries and Australia&New Zealand.
I think 2% increase is driven by Russian sales where Lexus could over throw MB and BMW in following years. Infact Western Europe sales declined this year but will be increased by introduction of two new models. 100000 by 2020 is not going to happen but 100000 in Europe and 1000000 globally will certainly happen in next decade.
 

flexus

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Here is model by model sales breakdown in Europe

LEXUS


76,188

CT 200h

9,131

IS (incl. IS Hybrid)

5,835

IS hybrid

5,094

ES (incl. ES Hybrid)

1,954

ES hybrid

215

GS (incl. GS Hybrid)

1,218

GS hybrid

991

LS (incl. LS Hybrid)

1,075

LS hybrid

593

NX (incl. NX Hybrid)

29,508

NX hybrid

20,644

RX (incl. RX Hybrid)

18,847

RX hybrid

7,417

RC (incl. RC Hybrid)

1,379

RC hybrid

1,205

LC (incl. LC Hybrid)

689

LC hybrid

385

Other models

6,552
 

Will1991

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In Portugal for 2018 there was 560 new registrations, meaning a 24% increase YoY where the premium market fall more than 8%.
2019 is expected to keep growing as there will be new dealers spread around the country.

The top 3 sales where:
-> IS300h, 170 units
-> NX300h, 159 units
-> CT200h, 150 units

And 100% hybrid sales for 2018!

Toyota is the 10th biggest seller with Lexus in 29th place.
 

flexus

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In Portugal for 2018 there was 560 new registrations, meaning a 24% increase YoY where the premium market fall more than 8%.
2019 is expected to keep growing as there will be new dealers spread around the country.

The top 3 sales where:
-> IS300h, 170 units
-> NX300h, 159 units
-> CT200h, 150 units

And 100% hybrid sales for 2018!

Toyota is the 10th biggest seller with Lexus in 29th place.
If I remember right there were 286 or so registrations in Finland. 100+NX and 98 IS. Toyota was market leader with over 16000 units sold.
 

spwolf

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Both MB and Audi show decreased sales in Europe. Some months were particularly brutal for Audi. That honestly comes as a surprise to me, given that their products seem to be on par with BMW and they all seem to chase the same segment.
VW group including Audi has had huge difficulties with meeting new WLTP requirements which are not even in full force yet. Hence drop for Audi sales of around 40% since September 1st that WLTP came into force...
 

maiaramdan

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Lexus is Synonymous right now with the hybrid
Lexus already take amazing steps
If they ditch now the NA engines in all the lineup, it will never effect them
That's why Lexus is the most solid future proof among all luxury and non luxury automakers
 

flexus

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The target sales of 100k is becoming more realistic. Sales (March) in France gained 4.5%, in Spain 10.2% and in Italy whopping 25.8%. UK sales aren't up yet but february sales gained 45.56% YoY. In first mentioned three countries combined sales were over 2000. When we get other EU and EFTA sales number could be near 4000.
 

maiaramdan

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I will comment in point, forgive me for this
*GS was end will always be the core of why Toyota came with Lexus from first place.

*LS/S/A8/XJ/7 those main 5 flagships keep taking hits in every market, which makes AMG for example ditch the V12, rumours that no more XJ, 7 will ditch V12 & V8 same as A8.

*GX can't handle anymore, they really need to refreshed it.

*NX & RX need to get their TNGA new generations as fast as they can.

*RCF is a must, and they need to build a performance GT from ground up to come with its sedan no matter the name ISC or RC it will sell.

*LC was a plus side that Lexus didn't hesitated and built it directly, it is the pinnacle of the Lexus lineup something like Crème de la Crème.

*Even with old engines and ancient wheel base you can sell more depending on the market , and yes I am talking about Tandra & Tacoma.

*RAV4 got amazing start and it will continue sky rocketing as much as the Camry dips.

*Chr, continue gaining popularity, even with its rakish design, equal a pure market need.

*LQ / GQ 3 /2 rows needs to comes very soon.
 

flexus

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I will comment in point, forgive me for this
*GS was end will always be the core of why Toyota came with Lexus from first place.

*LS/S/A8/XJ/7 those main 5 flagships keep taking hits in every market, which makes AMG for example ditch the V12, rumours that no more XJ, 7 will ditch V12 & V8 same as A8.

*GX can't handle anymore, they really need to refreshed it.

*NX & RX need to get their TNGA new generations as fast as they can.

*RCF is a must, and they need to build a performance GT from ground up to come with its sedan no matter the name ISC or RC it will sell.

*LC was a plus side that Lexus didn't hesitated and built it directly, it is the pinnacle of the Lexus lineup something like Crème de la Crème.

*Even with old engines and ancient wheel base you can sell more depending on the market , and yes I am talking about Tandra & Tacoma.

*RAV4 got amazing start and it will continue sky rocketing as much as the Camry dips.

*Chr, continue gaining popularity, even with its rakish design, equal a pure market need.

*LQ / GQ 3 /2 rows needs to comes very soon.
Think when CHR gets facelift and RAV4 like exterior. Current face is from age of Avensis and Auris. Also new Corolla is going to be massive hit in Europe. Octavia and Golf will lose ground.
 

spwolf

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Think when CHR gets facelift and RAV4 like exterior. Current face is from age of Avensis and Auris. Also new Corolla is going to be massive hit in Europe. Octavia and Golf will lose ground.
CHR cant really increase sales too much... facelift will be minor but it will add 250h engine.

New Corolla will be great for Western Europe, sucky for Eastern, because prices have gone up significantly.
It is definitely not a fleet car anymore.
 

flexus

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CHR cant really increase sales too much... facelift will be minor but it will add 250h engine.

New Corolla will be great for Western Europe, sucky for Eastern, because prices have gone up significantly.
It is definitely not a fleet car anymore.
I think Camry will sell well in Eastern Europe if it gets cheap petrol engine. Corolla Sedan definitely not a fleet car in the East since no 1.2t or 1.6 petrol engines.
 

Will1991

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In Portugal for 2018 there was 560 new registrations, meaning a 24% increase YoY where the premium market fall more than 8%.
2019 is expected to keep growing as there will be new dealers spread around the country.

The top 3 sales where:
-> IS300h, 170 units
-> NX300h, 159 units
-> CT200h, 150 units

And 100% hybrid sales for 2018!

Toyota is the 10th biggest seller with Lexus in 29th place.
It just came at my attention, 2018 was the best record for Lexus in Portugal.
 

maiaramdan

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Chr needs another practical variant in the same segment with it, also Toyota needs the Venza back again as is or as a bigger rakish CUV sized between RAV4 and Highlander to go for likes of Murano, Santa Fe, Pilot, Edge and blazer

Edit1: they already have the Harrier in JDM , it's position is needed out of Japan
 
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