Honda, Nissan, and Mitsubishi in Merger-Talks.
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We'll see how well (or bad) that goes for them.
global.honda
Honda introduced their next gen i-MMD/e:HEV hybrid system, and it still doesn't have the power split device/eCVT that makes Toyota's type of series-parallel hybrid so efficient and flexible.
Honda Presents Next-generation e:HEV Technologies at Press Briefing on Honda e:HEV Business and Technology | Honda Global Corporate Website
Honda Global | Honda Motor Co., Ltd. held a press briefing to introduce the direction of its hybrid-electric vehicle (HEV) business and the latest advancement made to its original 2-motor hybrid system, Honda e:HEV.
global.honda
Honda introduced their next gen i-MMD/e:HEV hybrid system, and it still doesn't have the power split device/eCVT that makes Toyota's type of series-parallel hybrid so efficient and flexible.
What about Renault and Mitsubishi?
Renault saved Nissan in 1999. And Nissan saved Mitsubishi in 2016. What happens to Renault and Mitsubishi if Honda and Nissan merge? Are they left alone and out of the merger, perhaps left to find other saviours?
Renault and Nissan (and lately Mitsubishi) are in an alliance, sharing platforms, technologies and even a CEO (Carlos Ghosn). This alliance (and Mr. Ghosn) is credited with having saved Nissan in 1999; Renault and Nissan traded shares but remained independent.
Nissan bought just over a third of Mitsubishi's shares in 2016, saving Mitsubishi. In Japan, owning one-third of shares is enough to attain and maintain control of a company; it is how Ford was able to keep Mazda afloat for so many years without owning a majority proportion of shares. Nissan a subsequently sold some of those shares, likely losing control of Mitsubishi.
In the earlier news of this agreement to study a merger, I saw nothing about Mitsubishi but later news items include Mitsubishi.
Renault saved Nissan in 1999. And Nissan saved Mitsubishi in 2016. What happens to Renault and Mitsubishi if Honda and Nissan merge? Are they left alone and out of the merger, perhaps left to find other saviours?
Renault and Nissan (and lately Mitsubishi) are in an alliance, sharing platforms, technologies and even a CEO (Carlos Ghosn). This alliance (and Mr. Ghosn) is credited with having saved Nissan in 1999; Renault and Nissan traded shares but remained independent.
Nissan bought just over a third of Mitsubishi's shares in 2016, saving Mitsubishi. In Japan, owning one-third of shares is enough to attain and maintain control of a company; it is how Ford was able to keep Mazda afloat for so many years without owning a majority proportion of shares. Nissan a subsequently sold some of those shares, likely losing control of Mitsubishi.
In the earlier news of this agreement to study a merger, I saw nothing about Mitsubishi but later news items include Mitsubishi.
Gecko
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Been thinking about what this might mean for Infiniti and Acura, and I'm not sure I have a clear answer yet but an Acura version of the QX80 sure would be enough to shut down the necessity of the entire Infiniti brand since it's their only compelling product. Beef up Acura, scrap Infiniti?
F1 Silver Arrows
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I think they'd be ingenious enough to able to make room for both brands.
Mitsubishi Motors not to join Honda-Nissan merger: source
Mitsubishi Motors Corp. is considering not joining the planned merger between Nissan Motor Co. and Honda Motor Co., instead focusing on strengthening cooperation with the two larger firms, according to a source close to the matter.
I wonder how much longer can Mitsubishi scrape by when their attention is mainly focused on the Southeast Asian market. Sure, the population in this region is a decent size, but the purchasing power has never been that strong to begin with and in recent years it has become even weaker.
Really feels like they have accepted that they are just a zombie brand and have give up on any sort of ambition.
Apparently, Mitsubishi isn't joining this merger, scared that this merger might cause them to lose management control over their own company.Mitsubishi Motors not to join Honda-Nissan merger: source
Mitsubishi Motors Corp. is considering not joining the planned merger between Nissan Motor Co. and Honda Motor Co., instead focusing on strengthening cooperation with the two larger firms, according to a source close to the matter.english.kyodonews.net
I wonder how much longer can Mitsubishi scrape by when their attention is mainly focused on the Southeast Asian market. Sure, the population in this region is a decent size, but the purchasing power has never been that strong to begin with and in recent years it has become even weaker.
Really feels like they have accepted that they are just a zombie brand and have give up on any sort of ambition.
In other words the other two don't want them with their management on board. They just want their brand and tech. And I don't blame them. On the other side Nissan has managed to make their Rogue worse than Outlander, and to make it even worse Outlander was a rush job that had platform change in the middle of the development.
mikeavelli
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Honda has significant problems. Sales were down a whopping 4.6% last year. Nissan only .8%. I tire of the honda fanboy media acting like honda is some perfect angel savior and Nissan doesn’t have a lot to offer.
Ian Schmidt
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I saw a new Camry and a new Accord next to each other the other day and I fully understand why Toyota is destroying them in sales.
F1 Silver Arrows
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Yeah, the Camry actually looks really good.
Tragic Bronson
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And Honda...made the Accord look like a Malibu & Impala (or both IDK)...good to get one on a fire sale. Though the Civic is still doing pretty darn well.
Apparently, Honda and Nissan's merger talks are starting to fall apart. Originally, the plan is to merger together to form a holding company, but then it turned into Honda wanting to turn Nissan into their subsidiary, and unsurprisingly Nissan is not ok this.
These other companies' failings make Toyota's live even easier lol.
These other companies' failings make Toyota's live even easier lol.
mikeavelli
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Yup.. Foxconn now back in the Nissan talk….
Honestly feels like watching a clown show IMO
Honda still thinks too highly of themselves
And Nissan for some reason is frequently being managed by the wrong kind of people
F1 Silver Arrows
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As much as I like Toyota, other companies falling flat on their face tends to get Toyota complacent. Look at Lexus for example...
Competition is good.
There already is no competition in Japan as two of the biggest sellers are now part of Toyota Group.
Toyota knows their biggest threats are Chinese companies and they are only concerned about these. Honda and Nissan are just afterthought.
F1 Silver Arrows
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I assume you mean Suzuki and Mazda?
You're definitely right here, it's just that Japan would fare better if they had more OEMs that are strong instead of one.
Neither Suzuki nor Mazda are part of the Toyota Group. The only three automakers in the Group are Toyota, Daihatsu and Hino. Not even Subaru is part of the Group.
Toyota owns about 5% in each of Suzuki and Mazda (and they in turn own equivalent numbers of shares in Toyota -- but a much smaller proportion due Toyota's size) and Toyota owns about 20% of Subaru. They all, however, remain independent. Mazda would rather die than become part of Toyota.
Toyota sees its role as big brother keeping the smaller automakers viable without direct control.