Ferrari IPO said to be on track to sell out

mikeavelli

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http://www.autonews.com/article/20150930/OEM01/150939980/ferrari-ipo-said-to-be-on-track-to-sell-out

Gotta love Ferrari :D....They are one of the most valuable brands in the world and they know they got it.

Marchionne, who’s also CEO of Ferrari parent company Fiat Chrysler Automobiles, has insisted for months that the brand should be valued as a luxury-goods maker, such as clothiers Prada SpA or Hermes International SCA, and not as an auto manufacturer. Those companies trade at over 20 times earnings, more than twice the average valuation of carmakers. Ferrari is working out details of its debut on the New York Stock Exchange in the second half of October as planned, the people said. A price range hasn’t yet been set.

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