IMO cancelling it now is a stupid idea. The Sedan was understandable because electric sedans don't sell that well but they should've brought the SUVs to market since they were decently competitive. Most of the costs with EVs comes from development, and they have already eaten up those costs. They should've continued to just sell them so that they can recoup some of the costs, while also producing more hybrids in parallel.
Honda's lack of hybrids makes them extraordinarily uncompetitive. The large-platform V6 hybrid NEEDS to come to MDX and variants of the RDX. The smaller hybrids also need to go throughout the acura lineup if they want any hope of staying competitive. Same with Honda's lineup. I think a next-generation ridgeline with a hybrid could work given the recent influx of unibody trucks from other brands. The passport is knocking it out of the park of them, so I think a truck version would logically also sell well. In addition, please, for the love of god, reduce the price of the prelude. It should start at 35k, and have the hybrid be a base powertrain, and slot a Type R (or maybe some kind of more powerful hybridized Type R above it). Finally, get rid of the extraordinarily vanilla styling that we see on most models. They need to go a bit bolder with it. 0-series was a good start but expand that to the rest of the lineup. After that, when things stabilize, start to help turn Acura into a global luxury brand, rather than this super-niche honda+ brand.
They are f ... Not sure what happened but as soon as new Acuras debuted without a single hint of hybrid models I knew they were either switching to BEV or they were going bust. TLX screamed for some SH-AWD Hybrid setup which was so good in RLX. MDX without hybrid options was just madness. They cannot fix this no more. New RDX is far away, which means production planning didn't even have it in the pipeline as obvious RSX was probably its successor and only then a push from the dealers came to give them second gen RDX. Not sure how Acura is gonna pull through. Honda will be bruised but fine as it can wait for better BEV architecture.








