CNBC: Why BMW Is No Longer The Leader In Luxury Sales

[Tragic Bronson]

BMW lost its crown as the top-selling luxury brand around the world to fellow German rival Mercedes-Benz. In 2012, the BMW brand led Mercedes-Benz in global annual sales, but Mercedes-Benz gained the top spot in 2016 and has held it since. Mercedes has also surpassed BMW in its home continent of Europe, a major market for both. BMW appointed a new CEO in August 2019 and has assured investors it is on its way to reinvigorating its brand, but progress could be a bit slow.

 

[Ian Schmidt]

As a side note, I saw that Mercedes is recalling a ton of pre-2012 C/E/CLK because the sunroof could detach and hit a following car. That's not something you think about happening!