While that maybe true, each of the pressers for these subscription models alludes to the success of the software subscription...Software didnt invent the subscription model.
t's 2020. We have drones and hoverboards, our phones unlock by scanning our faces, and anything in the world can be delivered to your door with a couple of clicks. Why should we be stuck with buying or leasing as our only means of procuring a car to drive? Hell, nah.
Thankfully, vehicle subscription services are becoming more and more popular. Think of it like any other subscription: Sign up for what you want, cancel it when you're done. Whether from automakers or third-party companies, there are many ways to subscribe to your next new car.
subscriptions were the stupidest thing ever... it even looked that it will fail from start... pricing was simply too crazy.
If we are talking Netflix model, it would be luxury car rental at $200/mo, not $2000/mo.