Kelvin2020
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Audi's Sales Are Flagging Because There's No Reason To Buy One
Audi may not offer the comfort or the performance of its competitors, but it does offer. Uh. Hmm.

Ironically the A5 and Q5 look stunning to this day and I don't feel like they're outdated even in the slightest. It's the perfect blend of tech and luxury.Sales should jump once the new models are out next year.
Currently, the newest-generation model, the POS Q4 is 3 years old.
Top selling Q5 and A5 are entering their 8th model year on sale, Q7 and A4 are in their 9th model year on sale. Outdated and stale.
New A5 will finally launch Q2 next year followed by the Q5, then the A7 will launch later in the year replacing the A6, and Q7 will probably be a 2026 launch.
I welcome the B10s with wide open arms, but I have not been a fan of the B9.5 facelift of the current gens :/ Previous B8 gen.. loooove those (biased cos I own one)Ironically the A5 and Q5 look stunning to this day
With how many BMWs these days having xDrive and Mercs having 4Matic, Audi's Quattro AWD system doesn't stand out in the market quite like it used to IMO. They could really use a new USP to help boost sales, be it really cool styling like their 1st gen Audi R8 days or some clever engineering.
Lexus yeeting the cars that build their brand off a cliff.Changing names just because they're changing powertrains is one of the stupidest brand/marketing/product moves I've ever heard of -- and that includes Lexus who appears set to drop all of their legacy names for new ones.
Buyers, shoppers, families, friends, coworkers, etc. know "A4," "A6," "Q5," etc and have the expectation that as those product lines evolve, they include new powertrain options. "New A4" is a much easier case to make with buyers than "We have a new compact sedan that's now electric-only, and we call it A5, but it's basically the same as the old A4, we just decided to change what we call it."
An S class is an S class whether it is ICE, PHEV, hybrid, or something else. Same for C, E, 3, 5, 7, Corvette, etc.
Some brands would KILL for the brand equity of "A4" or "A6" or "GS" or "LS" and yet Lexus, Audi, and others are eager to throw them away. I don't understand it.
Look at Infiniti, Cadillac, and Lincoln: their lineups have had so many different names for the same models that even enthusiasts can't keep up with what they're called or which new model replaced an older model, let alone buyers.