Some example:
-Personalized climate control accessible through the apps to send to the car before you step foot has been available since at least 2011 from BMW
very clunky and barely worked for most people.
It is one of those things - they checked it as done, but in reality it sucked and was unusable.
But sure, TMC version sucked even more.
Good example is mobile phone as a key. In my buddies 2018 E43 this exist as an option... to make it work, you have to... store one key in the car? Or another example - it seems climate control via smartphone works in MB only for EVs?
Compared to Tesla for instance, which is not perfect by any means, all of these systems are terribly unreliable and rudimentary.
So TMC actually managed to jump ahead of the pack in some features, not just following.
They do need to iron out the issues though.