April 02, 2019
LUXURY: BMW overtakes Mercedes in March, Q1
PHILIP NUSSEL
BMW topped Lexus and Mercedes-Benz in the coveted U.S. luxury segment in March and returned to the black for the first three months of the year.
Led by the X3 crossover,
BMW Group said its March brand sales rose 2.9 percent to 32,228 vehicles while Toyota Motor Corp.'s Lexus brand surged 8.2 percent to 29,249 deliveries during the month. Mercedes finished third with sales dropping 4.9 percent to 27,004 vehicles.
Bernard Kuhnt, CEO of BMW North America, credited the X3, X5 and X7 crossovers for much of the March gain. The X3 — now by far BMW's sales leader in the U.S. — posted a 48 percent gain to 6,727 deliveries during the month. The X7, which just went on sale, racked up 2,186 March sales.
BMW's first-quarter U.S. sales, which do not include the non-luxury Mini brand, improved 0.1 percent to 73,888 units. That was 2,717 deliveries ahead of second-place Mercedes. Lexus was a distant third during the quarter with sales rising 4 percent to 66,791 vehicles.
Lexus was led in March by the RX crossover, which improved 12 percent to 10,967 deliveries. For the quarter, RX sales slipped 1.1 percent to 23,529 units, but it remained the brand's best-selling U.S. nameplate.
On the car side, the Lexus ES posted a 25 percent gain in March to 4,922 deliveries. First-quarter sales improved 23 percent to 11,390 sedans.