Of course the GV70 wins the comparison tests as all Genesis products are optimized to appeal to reviewers. That's the only way they get conquest sales otherwise they become another Acura/Infiniti. The fact that they get good packaging from rwd platform is quite nice, as their rwd sedans all have terrible packaging. Actually the G70/80 are what you would expect had Lexus built IS/GS on GA-N: large heavy and cramped.
NX is the direct opposite, Lexus doesn't care about reviews at all and the execution is entirely addressing complaints from previous NX customers. Which Lexus product gets more than 80% score in reviews from major outlets?
I agree Genesis interior designs are really distinctive although the overall quality is still just okay. Lexus interior designs in non-flagship products are getting quite bland.
Granted much of the lineup is in dire need of a refresh now that we see the future of Lexus' design language being laid out in front of us, but I'm fairly certain there was a point in which their interior designs were praised, from the UX to the RX and so on for being well-laid out and adorned, and would last the test of time despite what most consider to have been an abhorrent series of attempts at software UI. Suppose the constant upgrade cycle has influenced the priorities of reviewers, but at least in that regard the NX is receiving its due praise, and hopefully the same courtesy can extend to the rest of its lineup come time to fit the new infotainment system and driver assist technologies in the remaining models.