2024 Lexus Sales Year Record | Back at #1 in luxury sales in the USA

[mikeavelli]

Lexus hit a new sales record in 2024 and is once again the leader in luxury sales in the states.

I want to say the RX had its best sales year. NX is incredible at 74k units. TX and GX are selling extremely well. ES and RC with bumps up. Incentives helped the RZ a ton.

Electrified hybrid sales continue to grow.

TOYOTA MOTOR NORTH AMERICA REPORTS 2024 U.S. SALES RESULTS - Lexus USA Newsroom

PLANO, Texas (Jan. 3, 2025) – Toyota Motor North America (TMNA) today reported year-end 2024 U.S. sales of 2,332,623 vehicles, an increase of 3.7 percent on a volume basis and an increase of 3.1 percent on a daily selling rate (DSR) basis compared to 2023.

pressroom.lexus.com

 

[ssun30]

Despite all the QDR problems and a questionable lineup GA-F proves to be their most successful BOF platform yet.

 

[Gecko]

Despite all the QDR problems and a questionable lineup GA-F proves to be their most successful BOF platform yet.

It seems Lexus' 2024 success was driven more by GA-K RX, TX, and ES than GA-F GX and LX, as both of those models posted YoY decreases.

Drop in the GX for model change over makes sense but drop for the LX seems strange to me.

 

[Kelvin2020]

Lexus once again proved that Hybrid is the best solution. If they transition to fully EV, their sales could suffer significantly. Be smart Lexus

 

[Ian Schmidt]

Drop in the GX for model change over makes sense but drop for the LX seems strange to me.

Based on a conversation I had with my sales guy, a fair number of people were put off by the LX missing features the GX had, like the massage seats. I assume LX sales will be up in the next year if that was a factor.

 

[mikeavelli]

GX selling tit for tat with the TX is shocking a bit. The Tx was to sell 10k more units a year.
Not surprising tho.

LX will always be supply constrained. I think they did add massaging seats to all grades finally. Hopefully a MMC brings a substantial interior upgrade.

 

[Randen Montalvo]

Lexus once again proved that Hybrid is the best solution. If they transition to fully EV, their sales could suffer significantly. Be smart Lexus

Agreed. Although the adoption of NACS by Lexus is encouraging public support is simply not there at this time for such a leap for Lexus or many manufacturers based on volume. EVs are a great tech but multiple points of sales market data are showing many companies need to slow down their aggressive approach to the tech or face sales declines and limited market adoption.

 

[carguy420]

Will further encourage Lexus to not give a crap about RWD based unibody cars.

 

[Randen Montalvo]

Will further encourage Lexus to not give a crap about RWD based unibody cars.

Hoping there's someone fighting for Lexus in those board room meetings with TMC indeed.

 

[Tragic Bronson]

Lexus once again proved that Hybrid is the best solution. If they transition to fully EV, their sales could suffer significantly. Be smart Lexus

Customers Pull The Plug On Mercedes EV Sales, EQS Plummets 52% | Carscoops

Shocking news! Mercedes buyers don't want anonymous, electric jellybeans

www.carscoops.com

BMW XM Had A Terrible First Full Year With Just 1,974 Units Sold In The US | Carscoops

Even the six-year old Z4 roadster managed to outsell BMW M's flagship model in the States last year

www.carscoops.com

Audi's 2024 Sales Tanked And The Numbers Are Worse Than You Think | Carscoops

Audi's biggest losers for 2024 included pretty much every big SUV in its lineup

www.carscoops.com

Lyriq EV Sales Soar 210%, Making It Cadillac’s Second Best-Seller Of The Year | Carscoops

The facelifted Escalade appears to be a hit, although the CT4 and CT5 are struggling

www.carscoops.com

 

[qtb007]

GX selling tit for tat with the TX is shocking a bit. The Tx was to sell 10k more units a year.
Not surprising tho.

LX will always be supply constrained. I think they did add massaging seats to all grades finally. Hopefully a MMC brings a substantial interior upgrade.

TX sales were impacted due to the stop sale that started in like June and didn't end until late October.

 

[Gecko]

Kinda miss @mikeavelli's old school sales updates that showed the final numbers by segment and model. Does any media outlet provide that these days?

 

[Randen Montalvo]

Kinda miss @mikeavelli's old school sales updates that showed the final numbers by segment and model. Does any media outlet provide that these days?

We need to petition him to fulfill his legacy.

 

[mikeavelli]

Kinda miss @mikeavelli's old school sales updates that showed the final numbers by segment and model. Does any media outlet provide that these days?

I’ll get back at it. I tried using AI but AI on cocaine and it’s not accurate. I’ll post it tonight.

 

[mikeavelli]

Still working on it but here is the new list for 2024 totals.

https://lexusenthusiast.com/forums/threads/2024-sales-thread.7600/

 

[Gecko]

Thank you Mike!!

 

[mikeavelli]

Thank you Mike!!

It’s been awhile. It’s wild how much has changed.

 

[Kelvin2020]

Still waiting for the global Lexus sales report in 2024