I wonder if dealers will also feel the same way.
I assume they will. Dealers care about $$, and for the Sequoia to be much higher volume and go from SR5 to Capstone trims and everything in between, it seems like it’s probably easier to build profit into a Sequoia sale than a Land Cruiser sale. On the back end, there was surprisingly little profit and upgrade opportunity on a Land Cruiser for dealers and salespeople. I’ve seen the “cost” numbers for a Land Cruiser and was taken back by the margin — or lack thereof — for a global product that retailed for $90k.