- Reaction score
This is a good point. The IS has, IMO, always been one of the most important Lexus products because of how it appeals to a different demographic and pulls new, younger buyers into the brand. Every generation has been bold, unique and unapologetically "IS." Hopefully Lexus sees that value and invests for another generation.
The new Lexus IS announcement video is now at 1.6 million views. It's already the Lexus Youtube channel's 5th most watch video ever.
Who still thinks Lexus can't create excitement around their sedans?