Today's changes signal a more aggressive approach than its mainstream counterpart.
Toyota cut rates in late April to 0% but only on 3 models: the
2020 Camry,
RAV4, and
Tacoma. If Toyota's approach was like a scalpel, Lexus' is like a sledgehammer. This can lead to major differences in cost for similarly-priced vehicles.
For example, at 0% APR, a $50,000
Lexus RX costs $50,000 at $833/month before taxes and fees. Meanwhile, the
2020 Toyota Highlander features no APR deals whatsoever apart from a non-promotional rate of 5.15%. On a $50,000 Highlander, that would result in $6,820 in interest with a payment of $947/month.