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From a old Italian Lexus owner point of view, that is not the kind of customers for any kind of SUV, and starting with IS200 Sportcross twenty years ago, owning an IS250 and two IS300H (now unavailable in Italy) and now owner of a 2019 RC300H, the best car I ever drive and that for sure will...

@Berto3818 Of course! I agree. I still believe a lot in Lexus Full Hybrid technology.

I hope so, in my experience, even if I work in a different sector than automotive (I am a fashion designer) when all the other doing the same, the only safe way is to do something different, smart, innovative, against the wave... at the beginning the result it's hard to come.. but in middle term...

Yes it is smaller than the LS, you right... but maybe this could be the sign that a LS could follow this design? It's a hope of course.

As they called this "Lexus Electrified Sedan" could this the possible pattern for new LS-E? ans a derivated IS-E? May could be this. a sign they still believe in sedans?

But, where and when all is started? When Lexus decide to kill about all the sedans? Here in EU they not only kill the medium range IS, but even the RC. Two models that well represent the house for thos could not afford a LC and would enter in Lexus avoiding a SUV. But, I saw that in USA and...

I can assure you that in Italy, and I suspect even in Europe, the next one to be cut will be the ES. I talked with the most two important dealers of my region, in the North East Side of Italy, the 80% of the people that go into their doors want an NX (if they have some more money), and the...

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In EU, or at least in Italy it’s not a problem of emissions, as car less eco of Lexus still run and could be sold easily. Itis Marketing. Or commercial problems. It happes that in EU the customers want only the range of mini-suvs. Sedans, coupes or at least the CT dramatically decreased the...

It seems they have proposed the shape of frontal daylight led like those on the RC300H, shorter and that go more toward the side

I wonder where they would place RC anf LC

What about RC? They still believe in coupé? 🤔

To be honest I don’t understand why Lexus (in some markets like EU and UK) would kill the sedan (sport coupè) category, canceling IS and RC and now reading this it seems they would do the same with LS. I understand the market want crossover, but a exit a category, that for sure will return after...

To be honest in Europe I don’t know. For sure in Italy, in my region, that is so big I never saw on on the road. When I travel to center od south Italy, never saw an ES. No one car magazine talk or show a Lexus sedan, nor Lexus advertise ES or show an ES in any feature online. Just occasionally...

Yes, me too I don’t understand the hatefor ES. But if you read around, especially in EU, people complaining is not “a Lexus”. I don’t think it comes from sharing platform, that’s always done from Toyota and Lexus. I heard about a obsolete suspensions, a “tired engine”, front traction is not...

Here in Italy the EV UX it seems to have not any consideration from the market. The advertising made from the Italian branch of Lexus, it’s totally out of any logic. They mix the actual range with the latest EV concept, as if the concept it’s actually a real car. At the moment in Italy Lexus...

Nobody know. I always hope it arrive, but I think the price would put the range in which the IS300 is to expensive.

Tesla is also on my mind

I agree with Sawa san. Take Italy where I come from. Is a mess. No consistency on ads, no consistency in line up, no consistency on service (they close most of the historical dealers and put the service and sales into Toyota dealers with a dramatically decrease of professionalism and...

In the press release, if I’m not wrong, they did not mentioning VDIM, do you think they use the same technology as we have, just for example, in the IS300H?