OK, that Rolls truck is just a fan rendering and I think it looks awesome, if silly.
Seriously, though, I just don't see the appeal of driving a truck all the time. If I were to buy a new truck, I'd be looking at the stripped out work trucks first because of the generally lower cost and more durable interiors. I wouldn't be driving it all the time so I wouldn't mind a low-rent interior. I've driven quite a few cheap beaters in my time. Y'all should have seen my clapped out and stripped out 3rd gen Camry DX, haha. It just wouldn't die until I tried to drive it overloaded cross country through the hills when the differential gear shattered. Had I the time and money to put a new transaxle in, it probably would have been good for another 50-100k miles.