Infiniti arrived in Europe (under Ghosn) almost 20 years after Lexus. Even in the US Infiniti struggled compared to Lexus. Acura does not have the same aspirations as Lexus and Infiniti. It is almost impossible for any brand to reach "premium" status without heritage. Even Alfa Romeo, Maserati and Jaguar struggle, not because of lack of heritage, but because of "worse" products due to the R&D-Sales negative loop (no money for R&D, imperfect products, low sales, little profit, less money for R&D). In the luxury/premium market I do not recall any newly creating brand through any industry can has established itself among the old incumbents. The only cases it happened, was when products where 'innovative' or different. I would mention Apple and Tesla.
That said, it is not impossible, but a lot of rapid effort and investment is necessary. I am against such deceptive marketing, but it used and the most effective way of doing it, making a person subconsciously desire the product. That is the objective to achieve, every technique is possible if well implemented. Of course customer feedback has to be positive, at least the customer should not notice the deception.