Video: Introducing the Updated 2016 Lexus ES

[krew]

krew

Here’s the launch video from the Auto Shanghai debut of the updated 2016 Lexus ES.

View the original article post

 

[Lexus Cohen]

It sure did make an entrance.

 

[Black Dynamite]

Well done, Lexus.
They make sure to put 30-somethings into their videos. Trying to get that average age down.
BD

 

[HKWIL]

Love the new headlights!

 

[krew]

Well done, Lexus.
They make sure to put 30-somethings into their videos. Trying to get that average age down.
BD

Not too sure about that dude yelling, but it is what it is.

 

[Typography]

I'm glad they're keeping the ES elegant and understated. This refresh suits the car well.

 

[mmcartalk]

Not too sure about that dude yelling, but it is what it is.

Agreed. Orchestra music and aggressive war-faces aren't necessarily what sells cars.

 

[mmcartalk]

Well done, Lexus.
They make sure to put 30-somethings into their videos. Trying to get that average age down.
BD

True, lately that age group has gotten a lot of attention. But, in general, the group with the most disposable income to spend on new cars usually runs almost twice that age....at or near retirement. That's because they have been working and (hopefully) saving for 40 years or more. Nobody is paying attention anymore to Grandpa and Grandma.....but they are often the ones with the cash.

 

[corradoMR2]

Nice video and similar to some of the comments, my reaction was that of surprise seeing the actor in his 30s and the horror-movie roar out of his mouth. Very bold for the subdued demeanor the ES represents. Looks like we can expect this age group in all future Lexus product videos.

I was hoping to see the square exhaust tips on the ES 350? But not in this video or anywhere else (yet). If anyone has a pic, please post!

 

[CIF]

Nice video and similar to some of the comments, my reaction was that of surprise seeing the actor in his 30s and the horror-movie roar out of his mouth. Very bold for the subdued demeanor the ES represents. Looks like we can expect this age group in all future Lexus product videos.

I was hoping to see the square exhaust tips on the ES 350? But not in this video or anywhere else (yet). If anyone has a pic, please post!

Yes, I too am very curious about the square exhaust tips that have yet to be revealed.

 

[BOSS]

Really cool commercial, but not feeling this refresh.

 

[Mohammed Taha]

I think Lexus has lost the plot.

The video is cool but does not reflect the Lexus ES.

 

[mmcartalk]

I think Lexus has lost the plot.

The video is cool but does not reflect the Lexus ES.

Exactly. If you are attempting to sell a sheep or a goat, you don't portray it as a wolf.