Joaquin Ruhi
Moderator
- Messages
- 1,529
- Reactions
- 2,434
My daily weekday visits to the Toyota Global Newsroom see me check out both the English and Japanese language versions, since interesting news bits sometimes only appear on the latter. Mostly, it's new and facelifted JDM-only models or special editions, but this "Lexus Meets" item caught my eye:
https://newsroom.toyota.co.jp/jp/lexus/21607386.html
Intrigued, I ran it through Google translate, and here's a "cut-and-paste" of what came out:
March 22, 2018
LEXUS, Brand experience facility "LEXUS MEETS ..." opened in Hibiya
LEXUS will open a new brand-experienced facility "LEXUS MEETS ... (Lexus Meets)" at Tokyo Midtown Hibiya on March 29th.
As a luxury lifestyle brand, LEXUS aims to enrich each customer's "time" and "space" and to provide a unique experience. "LEXUS MEETS ..." allows all guests to feel free to visit LEXUS on the theme of "meeting, touching and riding", to experience the charm of LEXUS cars and the brand's worldview in various forms It is a facility aimed at letting LEXUS feel more familiar.
Main experience with "LEXUS MEETS ..."
Boutique & Gallery "STEER AND RING"
Boutique & gallery "STEER AND RING" which sells miscellaneous goods selected from various genres and brands according to the life scene as a theme with a lifestyle with LEXUS and exhibits of LEXUS cars together.
Concept cafe "THE SPINDLE"
The concept cafe "THE SPINDLE" expressing the world view of LEXUS by "food". While sticking to Japanese ingredients, you can enjoy chicken baked with authentic Lotte sary machine, colorful deli, picnic that makes you enjoy walking in the park and park, with the theme of enjoying "seeing, eating and taking pictures" We offer a variety of menus, such as sets.
Test drive experience program "TOUCH AND DRIVE"
TOUCH AND DRIVE, a new style test drive experience program that provides "riding" experiences to LEXUS.LEXUS lineup You can select a test car from all 11 models, easily make advance reservations from smartphones and tablet terminals, enjoy the city center drive according to the season and your request.
In addition to these three experiences, "LEXUS MEETS ...", special test drive events with themes of people, place and time, experiences of digital contents expressing the world view of LEXUS, holding of talk events We are planning such as.
Boutique & Gallery "STEER AND RING" image
Concept cafe "THE SPINDLE" image
Satsuma red chicken rot loter chicken
Sandwich and Deli box picnic set
Commentary:
Per The Japan Times:
Obviously, some detail and nuance gets lost in Google Translation. For instance, I can only deduce and imagine that "Touch and Drive" involves some sort of virtual reality test drive, as opposed to an actual, physical test drive in the real world.
https://newsroom.toyota.co.jp/jp/lexus/21607386.html
Intrigued, I ran it through Google translate, and here's a "cut-and-paste" of what came out:
March 22, 2018
LEXUS, Brand experience facility "LEXUS MEETS ..." opened in Hibiya
LEXUS will open a new brand-experienced facility "LEXUS MEETS ... (Lexus Meets)" at Tokyo Midtown Hibiya on March 29th.
As a luxury lifestyle brand, LEXUS aims to enrich each customer's "time" and "space" and to provide a unique experience. "LEXUS MEETS ..." allows all guests to feel free to visit LEXUS on the theme of "meeting, touching and riding", to experience the charm of LEXUS cars and the brand's worldview in various forms It is a facility aimed at letting LEXUS feel more familiar.
Main experience with "LEXUS MEETS ..."
Boutique & Gallery "STEER AND RING"
Boutique & gallery "STEER AND RING" which sells miscellaneous goods selected from various genres and brands according to the life scene as a theme with a lifestyle with LEXUS and exhibits of LEXUS cars together.
Concept cafe "THE SPINDLE"
The concept cafe "THE SPINDLE" expressing the world view of LEXUS by "food". While sticking to Japanese ingredients, you can enjoy chicken baked with authentic Lotte sary machine, colorful deli, picnic that makes you enjoy walking in the park and park, with the theme of enjoying "seeing, eating and taking pictures" We offer a variety of menus, such as sets.
Test drive experience program "TOUCH AND DRIVE"
TOUCH AND DRIVE, a new style test drive experience program that provides "riding" experiences to LEXUS.LEXUS lineup You can select a test car from all 11 models, easily make advance reservations from smartphones and tablet terminals, enjoy the city center drive according to the season and your request.
In addition to these three experiences, "LEXUS MEETS ...", special test drive events with themes of people, place and time, experiences of digital contents expressing the world view of LEXUS, holding of talk events We are planning such as.
Boutique & Gallery "STEER AND RING" image
Concept cafe "THE SPINDLE" image
Satsuma red chicken rot loter chicken
Sandwich and Deli box picnic set
Commentary:
Per The Japan Times:
Tokyo Midtown Hibiya (is) a 35-story office and shopping complex (that) will open in Chiyoda Ward...
The new skyscraper is near Hibiya Park and just a few blocks from the Ginza shopping district, the Kasumigaseki political center and the Marunouchi business hub.
The tower will open March 29 with 60 shops and restaurants occupying one underground floor and the first seven floors above ground...
The area has long served as a leading center for Japan’s modernization. It hosted such Western-style buildings as the now-defunct Rokumeikan dance hall and the prestigious Imperial Hotel, Komoda said...
The sixth floor will also serve as an area to promote innovative ideas and collaboration between different businesses from venture firms to large companies...
The shopping and office complex is Mitsui Fudosan’s second carrying the name Tokyo Midtown. Tokyo Midtown in Roppongi was built in 2007.
Obviously, some detail and nuance gets lost in Google Translation. For instance, I can only deduce and imagine that "Touch and Drive" involves some sort of virtual reality test drive, as opposed to an actual, physical test drive in the real world.
Last edited: