Joaquin Ruhi
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Students of automotive design need no introduction to Chris Bangle, eccentric and iconoclastic auteur and creator (or influencer) of polarizing designs such as the Fiat Coupé, the original 4th-gen (E65) "Bangle butt" BMW 7-Series, the slashed-by-Zorro original E85 BMW Z4 and the Dame Edna-esque 5th-gen (E60) BMW 5-Series.
His latest is this REDS electric car concept that probably deserves the Picasso name more than any Citroën minivan ever did.
The reason this is here and not in The Garage is because of the final question-and-answer from an Automotive News interview of Chris Bangle by AN editor Douglas Bolduc:
His latest is this REDS electric car concept that probably deserves the Picasso name more than any Citroën minivan ever did.
The reason this is here and not in The Garage is because of the final question-and-answer from an Automotive News interview of Chris Bangle by AN editor Douglas Bolduc:
What gives you hope?
Some of it comes from the brands and their design groups. Look at Lexus [which debuted its UX subcompact crossover at the show] as an example. Here is a brand and design group that says, 'We are going to start with an idiosyncratic direction and we are going to stay on this until we hammer it into something.' It has taken them years but they are actually creating something out of it. At least what you're seeing there is a commitment toward revitalizing a brand through a strong design statement, not a predictable one. Now they are offering you excitement, emotion and passion.