Joaquin Ruhi
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With a crowded press conference schedule and nothing truly new to showcase, Lexus decided to try something at the 2017 Frankfurt Auto Show that, depending on your perspective, is either a desperation move or an interesting experiment: an on-demand, augmented-reality press conference during the full course of the show's two press days. Lexus explains it in this European Newsroom press release:
http://newsroom.lexus.eu/lexus-at-t...ieres-and-a-deeper-dive-into-the-lexus-brand/
This, plus the uncertainty revolving around what Toyota will unveil during its own conventional 15-minute press conference led me to write this Kaizen Factor commentary piece:
http://kaizen-factor.com/toyota-affiliates-allies-upcoming-2017-frankfurt-auto-show/
http://newsroom.lexus.eu/lexus-at-t...ieres-and-a-deeper-dive-into-the-lexus-brand/
This, plus the uncertainty revolving around what Toyota will unveil during its own conventional 15-minute press conference led me to write this Kaizen Factor commentary piece:
http://kaizen-factor.com/toyota-affiliates-allies-upcoming-2017-frankfurt-auto-show/