Lexus Makes Long-Term Commitment to Racing in the USA

krew

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krew
17-05-25-lexus-rcf-gt3-racing.jpg


The brand wants to build "a racing heritage".
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meth.ix

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This is really awesome. BMW M, Mercedes-AMG, Audi Sport and Porsche all have successful performance vehicle sales. This is most likely because they all have this "racing heritage" and it really promotes their performance credentials. If F Performance can do this too, soon Lexus will make it known to the whole world that they can also make some world-class machines. I remember when my dad went to the Porsche dealership and I read one of their brochures, and pretty much every single page had at least one mention of how successful their motorsport teams are in a variety of championships. It really gives the customer a lot of confidence in the brand when purchasing a vehicle.
 

Trexus

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This definitely builds Lexus racing history and pedigree. Lexus bring back the IS F, bring a convertible RC F and improve the GS F. Oh yeah bring the LC F as well...