Experience Amazing: New Global Brand Commercial (New Thread Due to Previous Errors)

[krew]

krew

Welcome to your new favorite Lexus commercial.

View the original article post

 

[krew]

My apologies to everyone -- due to a server move last night, the original thread for the new commercial was messed up and broken. Please post in this new thread.

 

[corradoMR2]

Love the video. Felt like the next 007 movie trailer.

 

[James]

Love the video. Felt like the next 007 movie trailer.

Wouldn't it be amazing if the LC or LS was in the new 007...? Oh so sick of true.

 

[Gecko]

This is Lexus at their best - inspirational, thought provoking and beautiful.

So well done!

 

[Gecko]

Another beautiful branding piece, worth a watch:

 

[maiaramdan]

Wow. Wow. Wow
I love it very much

 

[Ian Schmidt]

There've been hints of this in a lot of Lexus marketing materials lately, but the whole thing is breathtaking. The sound design's really good too; hearing the V8 turn over and growl *just* as the parts come together was fantastic. And I really enjoyed that the hummingbirds were playing the part of Lexus engineers.

 

[CIF]

I get the message the commercial is trying to convey, and the visuals are really, really cool, but as a whole the commercial just doesn't resonate with me .

 

[krew]

I get the message the commercial is trying to convey, and the visuals are really, really cool, but as a whole the commercial just doesn't resonate with me .

Like I said in my post, this is Hard Way level to me. It shows the method behind the madness that's been going on, ties everything together. I just wonder how people unfamiliar with Lexus initiatives will react to it.

 

[LexusTechSA]

It continues the theme from the end of this video