Video: The Lexus F Family Takes on Goodwood Festival of Speed

[LexusTechSA]

 

[Gecko]

Wow. Lexus UK did a wonderful job of merchandising the Goodwood appearance this year. LOVE this and the LC video!

 

[Ian Schmidt]

Great video! And oh, that LFA exhaust note!

 

[Tragic Bronson]

Wow. Lexus UK did a wonderful job of merchandising the Goodwood appearance this year. LOVE this and the LC video!

Merchandising? I think you mean marketing. Nobody beats Star Wars and Disney on merchandising...

 

[Gecko]

Merchandising? I think you mean marketing. Nobody beats Star Wars and Disney on merchandising...

Merchandising in the sense that this video is one part of a promotional marketing piece across several models - LC 500, GS F, RC F, RC F GT Concept, etc - tying Lexus into Goodwood and creating a strong consumer interest in both.

 

[Tragic Bronson]

Merchandising in the sense that this video is one part of a promotional marketing piece across several models - LC 500, GS F, RC F, RC F GT Concept, etc - tying Lexus into Goodwood and creating a strong consumer interest in both.

I see, when I think of merchandising, I think of putting the name on anything that can be sold (and they're already doing that with the Intersect store):

if they make a Lexus Flame Thrower, I'ma ordering one...

 

[krew]

krew

The LFA, RC F, RC F GT3, and GS F all take turns on the hill.

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