Lexus Announces V-LCRO Performance Technology

[krew]

krew

Lexus has announced a new performance technology coming to both the GS F & RC F: Variable Load Coupling Rear Orientation, or V-LCRO.

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[spwolf]

April fools jokes are boring

 

[Joaquin Ruhi]

April fools jokes are boring

Some of them certainly are, but I enjoyed this one, and particularly Paul Williamsen's deadpan delivery. Pity it got out a day early...

 

[krew]

Some of them certainly are, but I enjoyed this one, and particularly Paul Williamsen's deadpan delivery. Pity it got out a day early...

WHAT? THIS IS AN APRIL FOOLS JOKE?!?

I've been played.

 

[Ian Schmidt]

I thought this was terrific. They played it straight to the point of near-absurdity, and then the Lexus logo "tore" off the screen with the Velcro noise. Beautiful.

And the attempts to pull the guy out at the end could just as easily have been labeled "trying to remove the average Lexus Enthusiast from an LFA".

 

[Tragic Bronson]

April fools jokes are boring

 

[Bulldog 1]

An auto manufacturer with a sense of humor. Bravo, Lexus. LOL.

 

[LexusTechSA]

ROTFL

 

[meth.ix]

This actually would be a good idea if they could find a technology to disengage the hooks when the race mode is off.

 

[mwyf]

An absolutely awesome prank. It's seems so genuine to the extent where it's actually believable. Just looks and sounds like a proper Lexus video. Very well executed. The last scene is great.

In the real world, I think the technology has potential, but -a lot- of work is needed to refine the idea and to make it work.
I have my doubts as to whether that seat is actually upholstered in Velcro, or if it's just felt/Alcantara combined with illusion by the skilful acting.

I wonder, though, how much time and effort Lexus spent on producing this video. And how long in advance did they start to plan and prepare for this?