Podcast Episode 5: Interview with Brian Bolain, General Manager of Lexus USA Marketing

krew

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Welcome to the fifth episode of the Lexus Enthusiast podcast!

Our guest this month is Brian Bolain, general manager of Lexus product and consumer marketing. Brian has always been a big supporter of Lexus Enthusiast, and I'm excited to share this funny and informative interview.

You have two options for listening to the podcast, starting with this handy embedded player:


You can also download the podcast in MP3 format if you prefer.

Enjoy the interview!
 

krew

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krew
16-03-07-lexus-enthusiast-podcast-brian-bolain.jpg


The latest episode of the Lexus Enthusiast podcast is an interview with Lexus USA's Brian Bolain.
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Hemi

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When Mr. Bolain was asked the question regarding the success of NX and people moving from sedan to SUV he basically said that those buyers do not want to lose the feeling they experience from the sedan, they just advance it. I think that he indicates the future of the hatchback model, possibly called UX.
 

Gecko

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Great interview! Brian had some awesome insight on the brand - "four faces of Lexus" and how they see the relationship between ES/GS, and ES vs. competitive set.

He sounds very excited about the GA-L platform, which is very promising!