Photo Gallery: Lexus F Brand Commercial Filmed at Fuji Speedway

[krew]

krew

The video will feature an all-white group of Lexus F performance vehicles, including all versions of the RC F.

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[Gecko]

Very cool... this is going to be a great commercial!

As much as I hate to say it, I think Lexus needs to think about retiring the LFA from the auto show circuit or any marketing/advertising. As magnificent as the car is, it's a few years old now and I think it looks a bit like Lexus is beating a dead horse.

Truly, this is the time for the LC and especially LC F to bow, and serve as the next performance halo model.

 

[krew]

As much as I hate to say it, I think Lexus needs to think about retiring the LFA from the auto show circuit or any marketing/advertising. As magnificent as the car is, it's a few years old now and I think it looks a bit like Lexus is beating a dead horse.

It's been five years since it was introduced at the Tokyo Motor Show and two years since it's been (publicly) available for purchase. I agree, it's time to celebrate the new models.

 

[Gaetano]

This is what I actually expect from Lexus: building their own reputation via these videos and avoid video comparisons with other brands. You buy a Lexus for you just want to own a Lexus!

 

[bnizzle87]

It's great to see the direction Lexus is going toward. While seen as old, the LFA will always be the halo for the F performance line. What is like to see is all the Fs gathered, albeit for a shot or "victory lap" where each F model remains in the spotlight, just long enough for those who view that clip or photo that the legacy is growing. Truthfully, it does feel like the IS F is being forgotten very quickly, when in fact it was the first F model Lexus produced.

 

[OOT]

I agree that its time for the LF-LC to go into production but the LFA is timeless and still relevant to the brand.

The difference between the LFA and it's "contemporaries" like the 458, 599 etc as that they will be forgotten and replaced by subsequent models but the LFA will be a benchmark in time that will still be remembered in 30 years from now just like the original Lexus LS400 that changed the luxury car world. There has never been such a bespoke supercar built to the engineering and material standard of the LFA.

 

[Lasse J. Nordvik]

It's been five years since it was introduced at the Tokyo Motor Show and two years since it's been (publicly) available for purchase. I agree, it's time to celebrate the new models.

Why not use the LF-LC concept in marketing instead of the LFA? "Elsie" has after all been confirmed for production so why not build the excitement towards launch.

 

[T. Somesh Bharadwaj]

hey this is so nice to see these from Lexus . these models are very interesting to know about them