Next Podcast Guests: Lexus Europe's Alain Uyttenhoven and Lexus UK's Richard Balshaw

[krew]

krew

Next week, I’ll be speaking with both Lexus Europe vice-president Alain Uyttenhoven and Lexus UK director Richard Balshaw for the next episode of the Lexus Enthusiast Podcast.

View the original article post

 

[Joe]

Ooops... not too many European enthusiasts asking some questions apparently...?

Let me give a first shot, questions for Alain Uyttenhoven:

- How do you see Lexus Hybrid Drive in Europe evolving as a true competitor against traditional diesel and against the success of plug-in hybrids / full electric, without being able to offer plug-in or full electric technology?
- European premium brands are very fast in product development, both with engines and body types. Is there a need for more specific European focus at Lexus international product development? If yes, what model types do you feel are lacking in the Lexus line-up in Europe?
- How is Volkswagen’s “dieselgate” influencing Lexus in Europe?
- Lexus' awareness on European markets is on a very low level compared to the U.S.. How will Lexus Europe fight to gain more brand power?
- Given the growing importance of Europe for Lexus (units & market share), are there any plans for a Lexus production facility in Europe?

Cheers

 

[Carmaker1]

I love hearing from Alain, thanks to his "big mouth". Always gives away so many upcoming Lexus secrets, that it helps me in not only my personal life, but also the professional side of things. He doesn't stay as mum as Mark Templin does, that you feel as if things need to be yanked out of him.