1st GenerationLexus LS HybridUSAWebsites

Lexus LS 600h L Website Launches

The LS 600h L is now available for pre-order from Lexus.com. Starting at $104,000, there are three package levels ranging from $4,000 to $12,570. When will the LS 600h L actually arrive in North America? No official word yet, but my guess would be some time in September.
FutureHybrids

Lexus Launching Hybrid-Only Model in 2009

Today brings an announcement from Lexus that they will be releasing a dedicated hybrid model in 2009, at a price level sandwiched between the IS and ES models: “Hybrid is the brand-defining technology for Lexus,” said Steve Settle, the head of Lexus in the UK, during an interview with Automotive News. Three of Lexus’s current …
Lexus RXLexus RX: Second GenerationRussia

The RX That Never Got a Chance

The transport of vehicles worldwide is not without its casualties, as this RX had to learn the hard way: You can see more photos of the destruction over at English Russia, if you’re feeling particularly sadistic. Update: The full story has appeared in English Russia’s comments section: Ten new Toyota vehicles with a value of …
DealershipsUSA

Lexus of Santa Monica Unveils New Showroom

Lexus of Santa Monica has taken the dealership experience to a entirely new stratosphere, installing the cars in a place that looks more like a villa than a showroom, with fountains, a grand piano, chandeliers, and even a cobblestone drive. Quite a departure from the antiseptic look of the usual standard. I’m not entirely sure …
BrandingSponsorships

Women Golfers Driven to Succeed

The U.S. Women’s Open is coming up, and in a mirror of their previous mens survey, Lexus quizzed women golfers about their commitment to the game. The results are surprisingly similar: Women are spending even more hours than men on the driving range (5 vs. 4 hours) Thirteen percent of women golfers would give up …
AdvertisingCommercialsLexus LSLexus LS: First GenerationVideos

Classic 1990 LS 400 Commercials

Someone must have been digging through their old VCR tapes, because here’s two VHS quality commercials from the LS 400’s inaugural advertising campaign: Funny story about the first commercial, taken from the book Lexus: The Relentless Pursuit: What the ad didn’t say — and what Team One [Lexus’ Advertising Agency] members didn’t know until later …
ComparisonsLexus SCLexus SC: Second GenerationReviewsUnited KingdomVideos

Top Gear Comparison: Lexus SC 430 vs. Hyundai Tiburon

I can’t say that the SC 430 is my favorite car in Lexus’ lineup, but Top Gear took it one step further, declaring it “the worst car on sale today”. When comparing it to the Hyundai Tiburon, it was hardly even a contest: “Dreadful”. “Horrible”. “Charmless”. I’m honestly surprised the host didn’t drive the SC …
ComparisonsCompetitorsLexus RXLexus RX: Second GenerationReviews

Comparison: 2008 Lexus RX 350 vs. 2007 Hyundai Veracruz Limited AWD

It should be common knowledge that the Lexus RX 350 and the Hyundai Veracruz Limited are in different classes, bought by different people for different reasons, but that didn’t stop Motortrend from comparing the two vehicles in their latest issue. Let me save you the farce, the Veracruz is declared the winner of the two, …
Lexus LFASpy ShotsVideos

Spy Video of the Prototype Lexus LF-A

Edmunds has managed to scare up a video of the Lexus LF-A prototype during last week’s run around Nürburgring: Seeing the supercar in motion is much more impressive than the spy photos, the speed is positively overpowering. In their analysis of the footage, Edmunds makes some rather astute observations: Judging from the roar, the LF-A …
In the NewsUSA

New Lexus Estimated MPG

The U.S. Environmental Protection Agency has released its new system of calculating a vehicle’s estimated MPG, taking into consideration faster speeds/acceleration, air conditioning and colder outside temperatures. Lexus, like every carmaker, has seen their gas mileage drop, here’s a handy chart displaying the before & afters of the current lineup, along with their estimated yearly …
BrandingSponsorships

More on Lexus & The U.S. Open

The Pittsburgh Post-Gazette has given us more insight into Lexus’ presence at the U.S. Open: The U.S. Open at Oakmont marked the first time the USGA has used corporate sponsors in its history, and in the 107-year history of the Open. “American Express was the only other sponsor,” noted Vince Salisbury, event marketing manager for …
BrandingSponsorships

Lexus & The U.S. Open in Oakmont

The U.S. Open at Oakmont wrapped up today, and Lexus certainly did their part as the main sponsor of the event. Not only did they provide LS 460’s to every golfer during their time in Pittsburgh (with the exception of Tiger Woods, who drove a Buick Enclave), they created an incredibly extensive website at myownpursuit.com …
Branding

Discussion: Should Lexus ditch their name badge?

An interesting discussion has popped up over @ Club Lexus: Should Lexus remove the word “Lexus” from their vehicles? Most users (65% at last glace) like the name badge, and I have to agree. The balance of the Lexus badge, the big L logo and the model name is perfect to me, and should be …
1st GenerationLexus LS HybridReviews

Road & Track: Lexus LS 600hL Review

Road & Track has served up a bit of a twist with their LS 600hL review by comparing it with a Gulfstream G550, the world’s foremost private jet. A strange association, and incredibly flattering to Lexus, but the justification is this: When the word “flagship” was coined, I’d bet its originator had neither $104,000 luxury …
Lexus LFASpy Shots

Lexus LF-A Spotted at Nürburgring

World Car Fans has some fresh-off-the-track spy shots of the upcoming Lexus LF-A, which now sports a shop class spoiler and some honest-to-goodness rear view mirrors: The V-10 super car has stayed quite close to its original concept, with the only noticeable differences being the aforementioned spolier and some minor bumper and light housing differences. …
AwardsIn the News

Reflecting on Initial Quality

While not Lexus specific, Joseph B. White of the Wall Street Journal has taken a deeper look at J.D. Power’s Initial Quality Survey and is driven to wonder, Is Initial Quality still relevant? Now, most of the major auto makers have made so much progress, that the Power Initial Quality Survey has less to offer …
Lexus LXLexus LX: Second GenerationMiddle EastVideos

Do Not Try This

Warning: This is not for the faint of heart. In a bid for first place in the “Stupidest thing you can do with a Lexus” contest, an absolutely insane Saudi Arabian teenager decided to drive 150/mph in an LS 430 LX 470 at night…all while sitting in the backseat. Don’t believe me? Turn down your …
BrandingIn the NewsSponsorships

Lexus & Golfers Are A Perfect Match

Rounding out this week of surveys and studies is a rather strange birdie — Lexus, as the first ever automotive partner of the United States Golfing Association (USGA), conducted a survey of golfers and found themselves looking in a mirror. It seems like Lexus and golfers have that very same relentless pursuit of perfection: Four …
HybridsSales Reports

Toyota Sells One Million Hybrids

Toyota announced that they have now sold 1 million hybrid vehicles worldwide, ten years after the introduction of the Prius. Here’s a breakdown of the individual vehicle sales: As expected, the Prius was the biggest seller, making up 75% of the total. The entire Lexus lineup, which includes GS 450h, the RX 400h and the …
AwardsCompetitors

Total Quality Index: Lexus Results

Another study was released today, this one by San-Diego-based research firm Strategic Vision. Their Total Quality Index, or TQI, is considered the premier measure of new vehicle owner satisfaction, as it asks buyers to rate every aspect of the owner experience. Lexus made a decent showing, with the RX 350 placing first in the Near …
AwardsCompetitors

Lexus Places Second in J.D. Power 2007 Initial Quality Study

J.D. Power & Associates published the results of their 2007 Initial Quality Study, and Lexus placed second in the overall rankings, behind Porsche: As you can see, it was a very close race, with Lexus owners reporting 94 problems per 100 Vehicles as compared to Porsche’s 91. The individual vehicle results were less flattering, with …
1st GenerationAwardsLexus RXLexus RX HybridLexus RX: Second Generation

RX Models Finish High in Consumer Reports SUV Rankings

Both of Lexus’ current RX models ranked in the top four of Consumer Reports latest SUV rankings, with the RX400h coming in second and the RX350 tying the Acura MDX for third. Considering that the Highlander Hybrid took the number one spot, Toyota practically swept the Consumer Reports rankings. Not a bad result, though they …
AwardsCompetitorsInteriors

Lexus Interiors Score High in KBB Research Study

KBB has released the “Interior Styling” results of their consumer automotive perceptions research study, and Lexus scored high in each of the luxury categories: Luxury Sedans 1. Lexus 2. Mercedes-Benz 3. Infiniti Luxury SUVs 1. Cadillac 2. Lexus 3. BMW Convertibles/Sports Cars 1. Mercedes-Benz 2. Porsche 3. Lexus From my own experience, I know Lexus …
Lexus LSLexus LS: Fourth GenerationPhotochops

What would an LS 460 Coupe look like?

Photochopper CWW Cardesign has put together a virtual LS 460 Coupe and it’s a real beauty: Imagined to compete with the Mercedes CL-Class and BMW 6-series, it’s nothing but a pipedream to think Lexus would actually release such a vehicle. Of all the sedans, an IS Coupe is much more likely. [Source:Auto Spies]
1st GenerationComparisonsHybridsLexus LSLexus LS HybridLexus LS: Fourth Generation

The LS 600h vs. the LS 460: Is the hybrid really worth the extra money?

Bruce McCulloch over at Autosavant asked the question “Does the 600h really offer any true advantage over the lesser LS460?” and came away with a resounding “NO!” Let’s summarize his major points: The 600h costs $35,000USD more than a similarly equipped 460. People buying a car in this price range ($100,000USD +) don’t really care …
HybridsUnited Kingdom

UK Chauffeur First Choose Lexus

London-based UK company Chauffeur First has announced plans to go green by replacing their existing fleet with Lexus hybrids, namely the GS 450h and LS 600h. Chauffeur-First has already taken on 18 Lexus GS 450h performance saloons, all top-of-the-range SE-L models, with two of the new LS 600h luxury saloons due for delivery and a …
CompetitorsLexus LSLexus LS: First GenerationMods

The 1955 Lexus F-100

It doesn’t look much like a Lexus, but this restored 1955 Ford F-100 owes a great deal to the LS400. Owners Terry & Terri Altman used the ‘91 Lexus LS400 1UZFE engine, along with its steering column and instrumentation in their restoration. As for why, here’s a quote from their interview with Custom Classic Trucks: …
1st GenerationCommercialsLexus GS HybridPhotos

The Lexus & The Rain Rig

Flickr user gcbp_television has given us an insider’s view to the making of a Lexus GS450h commercial: The apparatus on top of the GS450h is called a “Rain Rig”, and it simulates a downpour from inside the vehicle. Here are some more details provided by the photographer: The rain rig was on the car for …
Sales ReportsUSA

Lexus USA May 2007 Sales Report

Toyota USA released their May 2007 sales figures today, and it’s another record setting month for Lexus, with an increase of 2.1 percent over May 2006. For simplicity’s sake, I’ve built a handy chart to illustrate the totals: 2007 2006 % Change IS250/350 5,722 4,605 19.5 ES350 8,572 9,554 13.7 GS350 1,854 1,940 -8.1 GS430/450h …
In the News

Lexus ≠ Porn

The Autoweb is all abuzz with news that Toyota has sued a Detroit-based pornography site for using Lexus in their site name, Lexus Cash. The Japanese-based automaker filed a federal suit Thursday in Detroit, alleging Mario Mendoza, 26, and Katie Lynn Krzywdzinski, 24, both of Dearborn, broke trademark laws by using “Lexus” as the name …
BrandingUSA

America’s Favorite Domestic Luxury Car = Lexus?

The global economy in effect or the growing geographic ineptitude of America? An Anderson Analytics survey asked 1,000 U.S. college students to name the county-of-origin of particular brands, one of which was Lexus. 33.7% of the respondents believed it to be an American company, with 37.3% correctly identifying the country-of-origin as Japan. Not a particularly …
CommercialsCompetitorsVideos

Audi Attack

Audi has gone catty and released a commercial that claws at the Lexus LS460’s ability to park itself: Not content to be oh-so-subtle with the dig, the car even slides between a LS460 and an IS350. (Is this about the LS460 winning World Car of the Year over the Audi TT?)
1st GenerationHybridsIn the NewsLexus GS HybridLexus GS: Third Generation

Celebrity Watch: Rupert Murdoch

In a rather surprising move, Rupert Murdoch took time out from trying to buy the Wall Street Journal to announce his intention to bring News Corporation to a “carbon-neutral” state by 2010. As part of the campaign, Murdoch “has bought a Toyota-made Lexus GS450H “green” car, and other practical measures include solar-powered golf carts to …
Lexus LSLexus LS: First GenerationPersonalSite News

Start

It all started with the LS400. I remember the first time I noticed one, admittedly mistaking it for a Mercedes, only to see that silver L and think I’d seen something rare, like a Ferrari or a Lamborgini. Of course, that wasn’t the case, but the truth impressed me even more, a Japanese Luxury brand, …