Lexus has been named the top automotive brand in the annual American Customer Satisfaction Index rankings. The brand finished with an ACSI score of 84 out of a possible 100 points.
Lexus saw a single point drop compared to last year, barely edging Mercedes in the luxury category — from the study:
Toyota’s luxury plate Lexus is back on top alone this year despite slipping 1% to 84. Across the driver experience, Lexus demonstrates considerable strength and its value rates best in class among all vehicles in the study. A year ago, Volvo tied with Lexus for the lead among luxury cars, but the Swedish-Chinese automaker drops 4% to 82—joining the wave of significant decreases that characterizes 2019.
All told, six out of nine luxury plates lose ground in driver satisfaction although the mass-market segment experiences even more pronounced decline.
The ACSI Automobile Report 2018 is based on 4,805 customer surveys collected between August 7, 2018 and July 27, 2019.
Discussion