Lexus has released a set of self-aware commercials for their partnership with movie Men in Black: International:
They did a remake of SuperFly?! Damn, I'm out of the loop.
It was featured very well in that movie, starting with it stopping in front of a building where you can clearly hear it is the V8 version.Black Panther, SuperFly, Men in Black.... young audiences... good stuff...
I doubt most have seen the remake of SuperFly but the LC was shown quite a bit in it.
The website Fanbolt spoke with Lexus USA marketing media manager MJ Kroll about the partnership between the brand and Men in Black: International:
Q: What does that conversation look like? Do films already a model in mind, or is that something that Lexus gets to pick?
MJ Kroll: First and foremost, we look for alignment with our brand and how the integration might enable us to illuminate a core brand truth within the story.
For high profile integrations, we ensure that the film’s release syncs with our key initiatives and priorities during that time period. For Men in Black: International specifically, they were looking for a high style performance car, and we were preparing to launch the new RC F, the purest expression of Lexus performance...
Black Panther was the only movie with Lexus PP as of late that did well; didn't even realize there was a Superfly remake last year, had to google it and see what the RT score was, which was meh.