Sales Reports

Milestone: Lexus Sells 10 Million Vehicles Worldwide

Lexus 10 Million Sales

Lexus reached a significant milestone last week, reaching 10 million worldwide sales since the brand’s debut nearly 30 years ago. Hybrid powertrains accounted for 1.45 million of total sales, making Lexus the second biggest electrified vehicle producer of all time behind Toyota.

(Here’s some fun math — Lexus started in September 1989, so that means a rough average of 340,000 vehicles per year, 39 vehicles per hour, and 0.65 vehicles every minute ever since.)

Lexus also announced global sales in 2018 reached 698,330 vehicles, a 4.5% increase over 2017 and the best-ever year for the brand. Here’s how sales were distributed by region:

Region Sales in 2018
North America 323,482
Europe 76,188
Japan 55,098
China 161,862
East Asia 31,793
Oceania 9,972
Asia 6,380
Other 33,555
Comments
The brand announced today that 698,330 vehicles were sold worldwide during the 2018 calendar year, representing a 4.5% increase over calendar year 2017 (668,515 units). A solid array of luxury utility vehicles such as the RX and NX, the LC and LS flagships, along with the all-new ES and the first-ever UX, combined to lead the global luxury lifestyle brand to its best-ever year of sales.
Best ever year in sales, and with new es and ux this year, we can say that quite likely 2019 will also be record year.
spwolf
Best ever year in sales, and with new es and ux this year, we can say that quite likely 2019 will also be record year.
Question is when will sales reach 1 million? :)
flexus
Question is when will sales reach 1 million? :)
If you mean 1 million sales per year, I think it'll be a while, if ever, for Lexus to reach that goal. With 698,330 units sold in 2018, hitting or surpassing the 700,000 mark this year shouldn't be too difficult. Perhaps the 3/4 million (750,000) sales per year mark should be their next major target.
Joaquin Ruhi
If you mean 1 million sales per year, I think it'll be a while, if ever, for Lexus to reach that goal. With 698,330 units sold in 2018, hitting or surpassing the 700,000 mark this year shouldn't be too difficult. Perhaps the 3/4 million (750,000) sales per year mark should be their next major target.
750k will be easy for 2019, simply because of ES and UX... 2020-2021 will also go well over 800k due to new CT and IS... but other than that, I am not sure how would they be able to achieve more than 900k, and I am not sure if they would be trying that hard.

For going significantly over 900k it would require doubling sales in China basically. I wont mention Japan, because main "problem" in Japan is various Toyota vehicles going near premium, and I dont think they want to pause that, because their goal is maximizing overall TMC profit and maximizing Lexus sales.

If you look at new Corolla in Europe, it has 2.0l hybrid, AVS on all 4 wheels, matrix LED headlights, alcantara + full real leather seats, pano roof that opens, hatch opening sensor... ie there isnt much that Lexus version of CT could add other than styling inside and out.

So to get to 1m, it would need 150k extra from China, while Russia, Japan and EU (together with some other Asian markets= could add extra 150k together.
Well done Lexus a great milestone achieved. 2019 promises also to be another good year I believe the UX will really add a huge number of sales and with the possibility of extended range in the LS (hopefully a V8) this will boost sales worldwide including Japan. A new LX also on the horizon.
spwolf
750k will be easy for 2019, simply because of ES and UX... 2020-2021 will also go well over 800k due to new CT and IS... but other than that, I am not sure how would they be able to achieve more than 900k, and I am not sure if they would be trying that hard.

For going significantly over 900k it would require doubling sales in China basically. I wont mention Japan, because main "problem" in Japan is various Toyota vehicles going near premium, and I dont think they want to pause that, because their goal is maximizing overall TMC profit and maximizing Lexus sales.

If you look at new Corolla in Europe, it has 2.0l hybrid, AVS on all 4 wheels, matrix LED headlights, alcantara + full real leather seats, pano roof that opens, hatch opening sensor... ie there isnt much that Lexus version of CT could add other than styling inside and out.

So to get to 1m, it would need 150k extra from China, while Russia, Japan and EU (together with some other Asian markets= could add extra 150k together.
The way I see it can be very easy. The market is cleary showing they are available to pay a premium for a good BEV (not a complaince car), so they can easily sell a BEV CT as a premium over a Prime and stop Prius drives from going to the competition...
Well done and congratulations Lexus! Look forward to another 10 million vehicles. Most of those vehicles (60%) were sold in the U.S. Hopefully Lexus can sell 1 million vehicles per year globally. We've got the UX and soon we'll get the LC convertible and LQ and hopefully more new models and variants...
Trexus
Well done and congratulations Lexus! Look forward to another 10 million vehicles. Most of those vehicles (60%) were sold in the U.S. Hopefully Lexus can sell 1 million vehicles per year globally. We've got the UX and soon we'll get the LC convertible and LQ and hopefully more new models and variants...
already today, US share of sales has dropped to below 45%... it will continue because there is a lot of growth to be had globally.
spwolf
already today, US share of sales has dropped to below 45%... it will continue because there is a lot of growth to be had globally.
Wow, that's a big drop. Curious on where Lexus sales are increasing, most likely China and India? In Europe there's a slight increase in Lexus sales and if Infiniti leaves the European market it opens it up for Lexus. As for the rest of the world, Lexus has been entering other markets such as Vietnam, Egypt, various parts of South America, etc...
Trexus
Wow, that's a big drop. Curious on where Lexus sales are increasing, most likely China and India? In Europe there's a slight increase in Lexus sales and if Infiniti leaves the European market it opens it up for Lexus.
nobody ever cared for Infiniti in Europe, so them leaving or not does not matter to Lexus. Nobody ever cared for Lexus in India either :).

China, Europe (with Russia), South Asia and Japan.

We are not talking about changing happening in past year right? Lexus is around 300k in USA forever and sales worldwide grew to 700k last year, it has been gradual shift over past 5-6 years.
That's the good thing with the new Lexus lineup, even it drops in USoA it keep growing in all international markets

LX with Russia
LS with Egypt
Lexus mastered the market in with a lot of profit makes it number 1 brand by profit and it's happened only in the first year and by only LX & LS
Trexus
Wow, that's a big drop. Curious on where Lexus sales are increasing, most likely China and India? In Europe there's a slight increase in Lexus sales and if Infiniti leaves the European market it opens it up for Lexus. As for the rest of the world, Lexus has been entering other markets such as Vietnam, Egypt, various parts of South America, etc...
I think it is going to stay around 300k for a long time. BMW/Benz are around there too. The growth as been with Audi & Tesla mostly and you got some tiny pieces of the pie from Maserati, Porsche, etc.

Lexus growth will be international as America is smitten with the electric bug and there is serious growth there.
Not only America, Europe is also falling in love by them... Lexus will have some hard work to reach this new sales target for Europe without any plugable car.

PHV sales are growing at an amazing pace, thanks to BEV and not PHEV as I was thinking it would go.
So Lexus sales are increasing in Asia and Europe looking at it big picture. One way to increase sales in the U.S. is to offer fully electric vehicles (UX 300e), SUV's (LQ 500) and more performance vehicles (LC F & LQ F). Come on Lexus bring it on...

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