EuropeSales Reports

Lexus Europe 2018 Sales Report

Lexus RC F Track Edition

Lexus sold 76,188 vehicles in Europe last year, a 2% increase over the 2017 and an all-time record for the brand in the region. This caps five consecutive years of growth in Europe and a 76% increase in sales since 2013.

The NX crossover was the brand’s best seller in Europe with 29,508 vehicles sold, a 6% increase over 2017 and 38.7% of total sales. The RX was second with 18,847 vehicles, and the updated CT 200h finished the top three with 9,131.

Hybrid powertrains represented 95% of Lexus sales in Western and Central Europe, selling a record 45,675 gas-electric vehicles.

*Lexus Europe sales include the European Union countries, Norway, Iceland and Switzerland, as well as the following Eastern markets: Russia, Ukraine, Kazakhstan, Caucasus region, Turkey and Israel.

Comments
I had hoped for more in 2018. The UX and ES can't come soon enough. I got to see some of the ES up close recently. It looks mightily handsome in person.

We will seemingly have to wait a couple of days until the big Three German car makers post their 2018 results.

From the preliminary numbers (sales January through November) it seems like BMW will remain the largest. It sales seem inline with last year, although it should be easy to pump out some base level 1-series on steelies to post record sales yet again.

Both MB and Audi show decreased sales in Europe. Some months were particularly brutal for Audi. That honestly comes as a surprise to me, given that their products seem to be on par with BMW and they all seem to chase the same segment.
LDeleuran
I had hoped for more in 2018. The UX and ES can't come soon enough. I got to see some of the ES up close recently. It looks mightily handsome in person.

We will seemingly have to wait a couple of days until the big Three German car makers post their 2018 results.

From the preliminary numbers (sales January through November) it seems like BMW will remain the largest. It sales seem inline with last year, although it should be easy to pump out some base level 1-series on steelies to post record sales yet again.

Both MB and Audi show decreased sales in Europe. Some months were particularly brutal for Audi. That honestly comes as a surprise to me, given that their products seem to be on par with BMW and they all seem to chase the same segment.
ES and UX are coming to my local dealer in Tampere, Finland during spring, can't wait to test drive.
Wow with combined sales of USA, China, Europe, Japan and Korea (13340) sales are 627513 and we are still waiting Asia, Arab countries and Australia&New Zealand.
I think 2% increase is driven by Russian sales where Lexus could over throw MB and BMW in following years. Infact Western Europe sales declined this year but will be increased by introduction of two new models. 100000 by 2020 is not going to happen but 100000 in Europe and 1000000 globally will certainly happen in next decade.
Here is model by model sales breakdown in Europe

LEXUS


76,188

CT 200h

9,131

IS (incl. IS Hybrid)

5,835

IS hybrid

5,094

ES (incl. ES Hybrid)

1,954

ES hybrid

215

GS (incl. GS Hybrid)

1,218

GS hybrid

991

LS (incl. LS Hybrid)

1,075

LS hybrid

593

NX (incl. NX Hybrid)

29,508

NX hybrid

20,644

RX (incl. RX Hybrid)

18,847

RX hybrid

7,417

RC (incl. RC Hybrid)

1,379

RC hybrid

1,205

LC (incl. LC Hybrid)

689

LC hybrid

385

Other models

6,552
In Portugal for 2018 there was 560 new registrations, meaning a 24% increase YoY where the premium market fall more than 8%.
2019 is expected to keep growing as there will be new dealers spread around the country.

The top 3 sales where:
-> IS300h, 170 units
-> NX300h, 159 units
-> CT200h, 150 units

And 100% hybrid sales for 2018!

Toyota is the 10th biggest seller with Lexus in 29th place.
Will1991
In Portugal for 2018 there was 560 new registrations, meaning a 24% increase YoY where the premium market fall more than 8%.
2019 is expected to keep growing as there will be new dealers spread around the country.

The top 3 sales where:
-> IS300h, 170 units
-> NX300h, 159 units
-> CT200h, 150 units

And 100% hybrid sales for 2018!

Toyota is the 10th biggest seller with Lexus in 29th place.
If I remember right there were 286 or so registerations in Finland. 100+NX and 98 IS. Toyota was market leader with over 16000 units sold.

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