Lexus to Use DNA to Customize Customer Vehicles

Lexus Genetic Select

Lexus and personal genetics company 23andMe have partnered to create Genetic Select, a program that customizes your new Lexus vehicle based on your DNA:

According to the press release, the Genetic Select process takes ten minutes and is not creepy at all. All interested customers can make their appointments at their local Lexus dealerships starting April 1.