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Video: The Lexus LF-1 Limitless Concept in Detail

“Lexus

In the weeks before the reveal of a new model, automotive brands will pull together photographers and videographers to generate assets to share with the public. Part of this practice is generating stock footage for TV news broadcasts and Youtube channels, and the result usually passes with little fanfare.

I say all this because here we have the exception to the rule — this video might be the best look at the LF-1 Limitless concept so far:

(For more on the LF-1 Limitless, you can read the official press release or our first impressions from the auto show.)

Comments
L
  • L
  • January 22, 2018
Spunky D
For my edification.What is a crossover ????
Off-road car that can't go off-road.
L
  • L
  • January 22, 2018
Spunky D
For my edification.What is a crossover ????
Off-road car that can't go off-road.
One aspect of LF-1 Limitless worth commenting on is the exterior rose gold/copper color, inspired (per one account) by high-end, copper cookware. I'm a big fan, and Mikeavelli correctly noted in another post that it could be construed as a contemporary Lexus take on the signature Liquid Copper hue from the original, seminal "bionic cheetah" Infiniti FX.

This is further proof of how Lexus has regained its "exterior color" mojo after nearly a decade lost in the wilderness. From the eye-popping (in a good way) original IS color palette of Absolutely Red, Auburn Sky, Solar Yellow and Spectra Blue Mica, the marque settled into an unremarkable palette of meh colors until the turn-of-this-decade Ultrasonic Blue (in both its original and 2.0 iterations). Also worth noting is the ne plus ultra of automotive silvers: the 2014 award-winning Atomic Silver, Infrared, the limited-edition Structural Blue, Autumn Shimmer and Flare Yellow. This rose gold/copper (has Lexus even given it a name yet?) is a worthy addition to that pantheon.
One aspect of LF-1 Limitless worth commenting on is the exterior rose gold/copper color, inspired (per one account) by high-end, copper cookware. I'm a big fan, and Mikeavelli correctly noted in another post that it could be construed as a contemporary Lexus take on the signature Liquid Copper hue from the original, seminal "bionic cheetah" Infiniti FX.

This is further proof of how Lexus has regained its "exterior color" mojo after nearly a decade lost in the wilderness. From the eye-popping (in a good way) original IS color palette of Absolutely Red, Auburn Sky, Solar Yellow and Spectra Blue Mica, the marque settled into an unremarkable palette of meh colors until the turn-of-this-decade Ultrasonic Blue (in both its original and 2.0 iterations). Also worth noting is the ne plus ultra of automotive silvers: the 2014 award-winning Atomic Silver, Infrared, the limited-edition Structural Blue, Autumn Shimmer and Flare Yellow. This rose gold/copper (has Lexus even given it a name yet?) is a worthy addition to that pantheon.
Joaquin Ruhi
One aspect of LF-1 Limitless worth commenting on is the exterior rose gold/copper color, inspired (per one account) by high-end, copper cookware. I'm a big fan, and Mikeavelli correctly noted in another post that it could be construed as a contemporary Lexus take on the signature Liquid Copper hue from the original, seminal "bionic cheetah" Infiniti FX.
Everyone seems very impressed with the copper paint, but I struggle personally due to color blindness.

It reminded me of a much-improved version of the Daybreak Yellow that was offered with the CT -- this illustrates my issue, as these colors are likely very different from each other. :joy:
Joaquin Ruhi
One aspect of LF-1 Limitless worth commenting on is the exterior rose gold/copper color, inspired (per one account) by high-end, copper cookware. I'm a big fan, and Mikeavelli correctly noted in another post that it could be construed as a contemporary Lexus take on the signature Liquid Copper hue from the original, seminal "bionic cheetah" Infiniti FX.
Everyone seems very impressed with the copper paint, but I struggle personally due to color blindness.

It reminded me of a much-improved version of the Daybreak Yellow that was offered with the CT -- this illustrates my issue, as these colors are likely very different from each other. :joy:
krew
Everyone seems very impressed with the copper paint, but I struggle personally due to color blindness.

It reminded me of a much-improved version of the Daybreak Yellow that was offered with the CT -- this illustrates my issue, as these colors are likely very different from each other. :joy:
It's not as far out from Daybreak Yellow as you might think, but it's definitely distinctly different from it. Lexus should send you some of those color blindness correction glasses to make sure you're getting the full effect of their paint colors :)
krew
Everyone seems very impressed with the copper paint, but I struggle personally due to color blindness.

It reminded me of a much-improved version of the Daybreak Yellow that was offered with the CT -- this illustrates my issue, as these colors are likely very different from each other. :joy:
It's not as far out from Daybreak Yellow as you might think, but it's definitely distinctly different from it. Lexus should send you some of those color blindness correction glasses to make sure you're getting the full effect of their paint colors :)
S
  • S
  • January 22, 2018
Joaquin Ruhi
One aspect of LF-1 Limitless worth commenting on is the exterior rose gold/copper color, inspired (per one account) by high-end, copper cookware. I'm a big fan, and Mikeavelli correctly noted in another post that it could be construed as a contemporary Lexus take on the signature Liquid Copper hue from the original, seminal "bionic cheetah" Infiniti FX.

This is further proof of how Lexus has regained its "exterior color" mojo after nearly a decade lost in the wilderness. From the eye-popping (in a good way) original IS color palette of Absolutely Red, Auburn Sky, Solar Yellow and Spectra Blue Mica, the marque settled into an unremarkable palette of meh colors until the turn-of-this-decade Ultrasonic Blue (in both its original and 2.0 iterations). Also worth noting is the ne plus ultra of automotive silvers: the 2014 award-winning Atomic Silver, Infrared, the limited-edition Structural Blue, Autumn Shimmer and Flare Yellow. This rose gold/copper (has Lexus even given it a name yet?) is a worthy addition to that pantheon.
I agree, they need more unique color options in their lineup and the rose gold/copper would be perfect. Browsing through the options for the LS/LC (at least in the US), you're really only limited to black and white with 3 shades of silver/gray in between, brown, red, and blue...
S
  • S
  • January 22, 2018
Joaquin Ruhi
One aspect of LF-1 Limitless worth commenting on is the exterior rose gold/copper color, inspired (per one account) by high-end, copper cookware. I'm a big fan, and Mikeavelli correctly noted in another post that it could be construed as a contemporary Lexus take on the signature Liquid Copper hue from the original, seminal "bionic cheetah" Infiniti FX.

This is further proof of how Lexus has regained its "exterior color" mojo after nearly a decade lost in the wilderness. From the eye-popping (in a good way) original IS color palette of Absolutely Red, Auburn Sky, Solar Yellow and Spectra Blue Mica, the marque settled into an unremarkable palette of meh colors until the turn-of-this-decade Ultrasonic Blue (in both its original and 2.0 iterations). Also worth noting is the ne plus ultra of automotive silvers: the 2014 award-winning Atomic Silver, Infrared, the limited-edition Structural Blue, Autumn Shimmer and Flare Yellow. This rose gold/copper (has Lexus even given it a name yet?) is a worthy addition to that pantheon.
I agree, they need more unique color options in their lineup and the rose gold/copper would be perfect. Browsing through the options for the LS/LC (at least in the US), you're really only limited to black and white with 3 shades of silver/gray in between, brown, red, and blue...
krew
Video: The Lexus LF-1 Limitless in Detail

[​IMG]


View the original article post
Nice and visually informative as that video is as far as LF-1, I can't help but wonder what the point is of having the last 2 minutes or so showing nothing but the house it was filmed in...
krew
Video: The Lexus LF-1 Limitless in Detail

[​IMG]


View the original article post
Nice and visually informative as that video is as far as LF-1, I can't help but wonder what the point is of having the last 2 minutes or so showing nothing but the house it was filmed in...
Joaquin Ruhi
Nice and visually informative as that video is as far as LF-1, I can't help but wonder what the point is of having the last 2 minutes or so showing nothing but the house it was filmed in...
Must have been one of the conditions of its use. :D
Joaquin Ruhi
This rose gold/copper (has Lexus even given it a name yet?) is a worthy addition to that pantheon.


This photo from the Motor Trend article suggests it might. Champagne Titanium, anyone?
senar
By the way, a good size/price comparison for the LF-1 may actually be the Maserati Levante. The dimensions are close (197″ L x 77.5″ W x 66.1″ H + 118.1 wheelbase) to the LF-1 (197.4" L x 78.2" W x 63.2" H + 117.1" wheelbase), both are RWD with long hoods, and I can imagine the MSRP will be similar to its $74K.


Bingo! Give the man a prize! Another photo from the Motor Trend LF-1 article includes comparisons to its RX and NX FWD-centric crossover siblings, the Jaguar F-Pace... and the Maserati Levante. :D Notably, nary a mention of the Germans...
C
This seems to me as if it will be the GS redefined. The model was always meant to be a flagship and now it has been given its own lane further up range. Similar in size and fitment to the LS, with a more sport focused and "unlimited" approach. That was always the models aim from the beginning. This makes perfect sense for the model given how stagnant the GS had become in the midsize segment. Now it will be the Grand Sport CUV. If you read the history of the GS it almost describes this concept to a T.
A random thought: If LF-(chronological number) (Blank)less becomes the new naming protocol for Lexus concepts, will LF-1 Limitless be followed by LF-2 Boundless and LF-3 Peerless?
L
  • L
  • January 25, 2018
Now that Toyota (through Lexus) will have a luxury crossover and Toyota is doing quite well with non luxury crossovers, I can't wait to see what they will do with the next Land Cruiser, and hope that this Lexus crossover will allow the Land Cruiser to be an even better off-road car (powerful, solid, reliable, 'simple'), as it will no more have to compete with others for road handling. IFS and IRS with three lockers would be really nice on the new Land Cruiser. The same aged Pajero is a very modern yet capable car (IFS and IRS, unibody, 2WD and 4WD and two lockers, low range). It is really sad how the market for real off-roaders got replaced by fake crossovers. Imagine if all women had fake...
S
  • S
  • January 25, 2018
Joaquin Ruhi


This photo from the Motor Trend article suggests it might. Champagne Titanium, anyone?





Bingo! Give the man a prize! Another photo from the Motor Trend LF-1 article includes comparisons to its RX and NX FWD-centric crossover siblings, the Jaguar F-Pace... and the Maserati Levante. :D Notably, nary a mention of the Germans...

A random thought: If LF-(chronological number) (Blank)less becomes the new naming protocol for Lexus concepts, will LF-1 Limitless be followed by LF-2 Boundless and LF-3 Peerless?
Good eye! So based on that picture, next genre means a lineup of lifted wagons starting with the flagship LW-500? ;)

http://www.autonews.com/article/20180127/OEM03/180129788/lexus-may-ride-lf-1-to-higher-ground
Lexus may ride LF-1 to higher ground

DETROIT — The LF-LC sports car concept Lexus unveiled at the 2012 Detroit auto show was mostly a styling exercise. Reaction was so positive that the concept made it to production as the stunning LC 500 halo coupe that went on sale last year.

At the introduction of the LF-1 Limitless crossover concept at this year's Detroit show, Lexus' U.S. team wasn't waiting for audience input to push for headquarters to send a production version — immediately, if not sooner.

"Sawa-san," Lexus General Manager Jeff Bracken said — addressing Yoshihiro Sawa, president of Lexus International — during the concept's debut, "we have to build this vehicle."

Bracken's eagerness to add an exotically designed "flagship crossover" at the top of Lexus' lineup signals the direction he'd like to take the brand as it slips farther from the luxury sales crown it owned for more than a decade. Rather than follow Mercedes, Audi, BMW and Jaguar into less-expensive, entry-luxury territory to boost sales volumes, he aims to stake out more ground in the upper tiers of luxury, where Lexus has only a thin presence.

It's a logical progression from the LC 500 flagship coupe, which can easily crack $100,000, and the redesigned LS flagship sedan that goes on sale next month at a starting price of nearly $76,000 with shipping.

"If you think about where so much of our volume comes from, it's more in the $35,000-to-$55,000 range," Bracken told Automotive News. "And so that higher-end market in the luxury industry has been ... an area where we haven't been in as much as we'd like to be in."

The LF-1, should it be made, "could be another halo product for us, not only from a standpoint of styling but price positioning," Bracken said on the sidelines of the Detroit auto show.

That doesn't mean Lexus has given up on its quest for sales growth. But the priority will remain on brand image, dealer throughput and the customer experience, Bracken said.

German competitors each have a hundred more U.S. dealerships than Lexus and are pushing into price tiers where Lexus won't go, lest it encroach on its full-line partner, Toyota.

If German brands "dip below $30,000 MSRP or even transaction price, there's a lot of volume there," Bracken said. "And since our strategy is not to go below $30,000, it just makes it a more competitive environment in the luxury industry as we try and fill more premium gaps."

Lexus cut its entry-level hybrid, the CT hatchback, in the U.S. last year as volume dwindled. To take its place, Lexus is developing a small crossover based on the UX Concept vehicle, although Bracken wouldn't give any details.

Lexus also finally introduced a three-row version of its best-selling RX midsize crossover in November. The RXL now trickling out to dealers should add around 15,000 in new sales this year, Bracken said.

With 71.7 percent of Lexus' product mix going to crossovers and SUVs in December, investing in a production version of the LF-1 could be a needed pivot upmarket as the brand matures, analysts said.

"They need to stretch the brand in this direction, and the LC 500 was a great first step," said Karl Brauer, a senior analyst at Kelley Blue Book. "The LF-1 Limitless would be a great follow-up, particularly because as beautiful as the LC 500 is, it has a big flaw: It's a car."

If Lexus wants to steal some real volume from rivals, it needs a crossover in that space, he said.

While the LF-1 is designed around the LS sedan platform, Brauer sees it conceptually as more of an extension of the LC 500, given its styling cues.

Kevin Hunter, president of Toyota's in-house Calty Design Research arm, said the LF-1's break from current Lexus styling toward a more liquid, exotic look eventually could trickle down to other segments.

"One of our key terms at Lexus right now is 'brave design,' " Hunter said at the Detroit show. "We want to take chances."
G
  • G
    GTG
  • January 31, 2018
This Luxury SUV should be one of the next things to be made by Lexus (2020) please . It should go straight from concept to product . Even down to the navigation system layout . It's about time some one makes a SUV 4 seater that is designed beautifully.Lets not forget Rwd that could changed to all wheel drive too .

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