Lexus Sales Booming in China

Lexus China Sales

Lexus sales in China are up 27% year-over-year, with January-to-July 2017 sales totaling 71,564 units — from China Daily:

In the first seven months of the year, sales of the Lexus ES mid-sized sedan reached 31,947 vehicles in China, beating the US as the model’s largest single market. Meanwhile, Lexus sold 17,023 of its RX mid-sized SUV and 14,701 of its NX compact SUV. Ezumi said Lexus will launch a NX facelift and a CT facelift compact car during the Chengdu motor show later this month.

Lexus sold 109,000 vehicles last year in China, it’s second-biggest single market in the world after the United States — if growth remains the same for the rest of 2017, Lexus China could hit 140,000 units.

One surprising detail to come out of the sales update is the average age of Chinese Lexus owners:

Ezumi said Lexus’ strategic shift from “a conventional luxury brand to an emotional one with amazing lifestyle experiences” will also help it to boost sales in China where luxury car buyers are much younger than in other major markets in the world.

Lexus car owners in China are on average 35 years old, at least 25 years younger than in the US and Japan, according to Ezumi.

He said the brand shift is expected to woo more young customers who have increasingly diversified demands.