Automotive News has a feature on Lexus Escondido, a dealership in Southern California that has expanded into a giant 326,000-square-foot facilty:
The building catches customers’ attention with sweeping glass windows and large signs bearing logos for Lexus and Vintana, the 10,000-square-foot restaurant on the building’s second floor, overlooking the entryway.
The building also has about 5,000 square feet of retail space, including a salon, a boutique clothing store, a library, massage chairs and an art gallery featuring the work of local artists.
In addition, it has about 25,000 square feet of space for events ranging from corporate meetings to weddings. It hosts about 600 events each year, Davis said.
Lexus Escondido sells about 200 new and used vehicles combined per month, and aims to be a destination that changes the perception of car dealerships:
“When they do happen to be in their cycle or buying or leasing their next car, they know us. They feel relaxed and comfortable here, and they’ve walked past that red Lexus four times when they’ve come to get their hair done or whatever, and they think of us,” Davis said. “We’ve had some great, intentional cross-promotional programs that help to keep people here and to enjoy the different tenants and the amenities that are here.”
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