EuropeSales Reports

Lexus Europe Sets All-Time Sales Record in 2016

Lexus 2015 Europe Sales

Lexus continues to make significant strides in Europe, boasting a 16% increase in sales year-over-year in 2016 with 74,316 total sales. This was an all-time sales record for the region — here’s a model-by-model breakdown for all Western, Central and Eastern European countries, including Turkey and Russia:

2016 Sales Hybrid Percentage
CT 8,412 100%
IS 6,599 88.7%
ES 2,299 N/A
GS 2,259 84.3%
LS 156 52.6%
RX 18,074 50.4%
NX 26,105 69.2%
RC 1,931 78.7%
Other Models 8,481 N/A
Total Sales 74,316 60.5%

For the second year in a row, the main driver of sales is the NX — with 26,105 units sold, the compact crossover now makes up 35.1% of the brand’s total volume (down from last year, when the NX made up 44.6% of total sales).

Following up the NX is the RX (18,074 units sold) and CT (8,412 units sold) models — the CT in particular had a very strong presence in Europe despite a relatively quiet year in North America. Hybrid powertrains continue to dominate in Western Europe with 98% of all vehicles sales, with the inverse happening in Eastern Europe with only 7% of sales.

Karl Schlicht, executive vice-president of sales & marketing for Lexus Europe, had this to say:

With a record 74.300 sales, 2016 is the third consecutive year of Lexus Europe growth. During this period, we have increased sales volume by more than +70%. Our renewed and expanded line-up has attracted many new consumers. In addition, Lexus retailers continue to provide exceptional customer care and maintain leading levels of loyalty. This combination puts Lexus well on track towards 100.000 units by 2020.

[Source: Lexus Europe]