Lexus December & 2016 Year End Sales Report


USA

Lexus USA has reported 41,182 total sales for December 2016, a 3.2% drop over last year. This brings the full year total up to 331,228 units sold, a 3.6% decrease compared to 2015 — here’s the model-by-model breakdown:

MONTH Year to Date (*DSR)
2016 2015 % CHG* 2016 2015 % CHG*
CT 968 1,464 ‐31.4 8,903 14,657 ‐39.1
IS 4,432 5,028 ‐8.6 37,289 46,430 ‐19.4
RC 1,042 1,711 ‐36.8 11,165 14,784 ‐24.2
ES 6,239 7,856 ‐17.6 58,299 64,969 ‐10
GS 1,325 3,423 ‐59.9 14,878 23,117 ‐35.4
LS 609 854 ‐26 5,514 7,165 ‐22.8
LFA 0 1 -100 6 9 -33.1
Total Cars 14,615 20,337 ‐25.5 136,054 171,131 ‐20.2
NX 7,375 5,134 49 54,884 43,764 25.8
RX 14,882 11,899 29.7 109,435 100,610 9.1
GX 3,474 3,118 15.5 25,148 25,212 0.1
LX 836 892 ‐2.8 5,707 3,884 47.4
Total Trucks 26,567 21,043 30.9 195,174 173,470 12.9
Total Sales 41,182 41,380 3.2 331,228 344,601 ‐3.6

Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. December 2016 had 26 selling days, December 2015 had 25 selling days.

It was a year of transition for the automotive industry, as consumer preference shifted dramatically from cars to SUVs and crossovers. Despite having only four SUVs in the lineup, Lexus just about managed to match last year’s sales total — a tremendous feat given that 2015 was the best-ever sales year for the brand.

From the press release:

“Lexus dealers closed out 2016 with another successful December to Remember, driving Lexus sales to our second-best sales year. While new vehicle sales were slightly down from our 2015 all-time best-ever year, the combination of new car volume and a 20-percent increase in Certified Pre-Owned sales, put more Lexus vehicles in the hands of our customers than ever before,” said Lexus group vice president and general manager, Jeff Bracken. “While luxury sedan customers still represent 40 percent of our total volume, it’s clear many customers have shifted to luxury utility vehicles, and we’re fully ramped up to meet their needs throughout 2017.”


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