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16-03-01-lexus-rx-february-sales-2016

Lexus February 2016 Sales Report

Kevin March 1st, 2016

USA

Lexus USA has reported 23,234 total sales for February 2016, a 1.0% improvement over last year — here’s the model-by-model breakdown:

MONTH Year to Date (*DSR)
2016 2015 % CHG* 2016 2015 % CHG*
CT 762 978 -22.1 1,384 1,983 -27.3
IS 2,961 3,383 -12.5 5,139 6,758 -20.8
RC 920 984 -6.5 1,675 1,831 -4.7
ES 3,826 4,192 -8.7 7,226 8,272 -9.0
GS 1,167 1,851 -37.0 2,465 3,530 -27.3
LS 374 506 -26.1 771 1,172 -31.5
LFA 2 1 100.0 3 3 4.2
Total Cars 10,058 11,895 -15.4 18,709 23,549 -17.2
NX 3,709 2,666 39.1 6,842 5,478 30.1
RX 7,192 6,490 10.8 14,148 13,059 12.9
GX 1,650 1,653 -0.2 3,258 3,456 -1.8
LX 527 291 81.1 1,112 584 98.3
Total Trucks 13,176 13,176
11,1
18.7 25,458 22,577 17.5
Total Sales 23,234 22,995 1.0 44,167 46,126 -0.3

Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. February 2016 had 24 selling days, February 2015 had 24 selling days.

Buoyed by strong sales across the board, the Lexus SUVs continues to outsell its car lineup. The NX and RX are on fire, making up a full 47% of all Lexus sales in the USA. Combine these two models with the consistently strong GX and freshly updated LX, and there’s no question Lexus has the strongest SUV lineup in the US luxury market.

Things are more difficult for the car side of things, where every model is showing a percentage decrease over last year. Most notable is the GS — even after its refresh, new 2.0L turbo engine, and the introduction of the GS F, the sports sedan is down 37% compared to last year.

How did Lexus compare to the rest of the US luxury automotive market in February? They placed first overall in sales — here are the numbers:

  • Lexus USA: 23,234 units
  • Mercedes USA: 22,941 units
  • BMW USA: 22,498 units
  • Audi USA: 11,718 units
Sales Reports USA

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