Lexus is expecting 6,600 annual LC sales globally, with the USA making up 60% of the volume — Lexus International executive vice-president Mark Templin also discussed the coupe’s pricing and value in a WardsAuto interview:
A sub-$100,000 starting price isn’t unheard of for the LC’s segment, which includes the $89,400 Porsche 911 Carrera and the $77,300 BMW 6-Series in the U.S.
But Templin also considers more “rare air” models such as the Mercedes-Benz S-Class coupe, Aston Martin Vantage and Maserati GranTurismo Sport to be competition. Those three start well north of $100,000.
“It’ll be a pretty spectacular car for the money vs. the other competitors,” Templin says. “This car will blow (the Vantage) away and the typical transaction price on a 6-Series is higher than what this will be. Optioned up (the LC will) go a little higher, but the base price you’ll see out there will be a nice car at a very good value proposition.”
Options on the LC are expected to be minimal but expensive — a carbon fiber roof to replace the standard glass roof, performance seats with premium leather and Alcantara inserts, an active rear spoiler, and larger wheels have been the only options revealed so far.
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