Lexus Sales in Australia Have Big Jump in 2015

Posted by Kevin on December 11th, 2015

Lexus sales in Australia have grown 29% this year, with the brand on track to sell at least 8,500 vehicles as compared to 7,000 in 2014. Much of the sales jump is due to the new NX crossover, which is currently outselling the BMW X3, Mercedes GLA, and Range Rover Evoque.

This information comes from Car Advice, and it’s accompanied by a pretty funny interview with Lexus Australia CEO Sean Hanley about future sales projections:

Hanley also said 10,000 sales was not a responsible target for 2016.

“No – I’ll tell you why. If you go for the 10,000 next year you start to behave differently, you start to overstock dealers, you start to have big incentive programs on, so you’ve got to stay calm.

“You sound like my boss, he’s telling me ‘10,000!’, and I’m saying ‘Stop, stop, stop!’ Because what happens with luxury brands when you start pushing volume, you run the risk of your customer experience diminishing. It’s such a trap.

“When my boss says to me ‘Seano, new RX, surely you can do 9500-10,000’. Well, probably we could. But let’s just grow steadily and keep the experience intact.”

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Comments
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    DDas
  • December 11, 2015
*still bothered that US had to get the ugly base NX grille and not the nice one as shown in the pic above* Stupid regulation laws in the US :/ Anyways, glad to hear sales are booming! Proud of the NX for outselling the competition as well.
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    Michael Pannone
  • December 11, 2015
Great news coming out of the land down under!NX has truly been a game changing product for Lexus. While RX has been Lexus' standout model in the US, I believe that NX is the product that will really push growth for the brand in the future glovally, and the news this year has really proven that fact to be true.I know that Lexus is a little slow with new product inceptions - often wanting to test the waters before going full blast - but I wish we had a few more NX models in the lineup. Specifically, a V6 model ( NX 350?) and higher performance NX F Sport model. I don't see a need for a full blown NX F, but something with standard AWD, performance touches and a 320-350hp V6 would be able to take on the X3 M Sport and SQ5. Surprisingly, I see a lot of SQ5s here in Atlanta, and that segment is hot with the Macan, F-Pace and others.With the NX having now proven in it's place in the pecking order below the RX, I would also like to see some more interior refinement - hopefully at the model's refresh. RX interior is so luxurious and well appointed... there is a big gap between it and the NX, and some other competitors like the GLC offer much more lavish appointments. A larger nav screen, some more stitching on the dash and doors, new trim materials and more use of them... those items would go a long way. None the less, bravo to Lexus.
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    Michael Pannone
  • December 11, 2015
Although it looks like Park Place would sell you an NX 350 anyway ;)http://www.parkplace.com/research/lexus/2015-nx

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