USA
Lexus USA has reported 29,816 total sales for July 2015, a 9.1% improvement over last year — here’s the model-by-model breakdown:
| MONTH | Year to Date (*DSR) | |||||
| 2015 | 2014 | % CHG* | 2015 | 2014 | % CHG* | |
| CT | 1,374 | 1,979 | -30.6 | 8,497 | 10,316 | -17.6 |
| IS | 4,280 | 4,542 | -5.8 | 27,700 | 28,115 | -1.5 |
| RC | 1,232 | 0 | N/A | 7,962 | 0 | N/A |
| ES | 5,440 | 6,326 | -14.0 | 34,481 | 39,496 | -12.7 |
| GS | 1,701 | 2,001 | -15.0 | 12,843 | 12,123 | 5.9 |
| LS | 631 | 624 | 1.1 | 4,332 | 4,578 | -5.4 |
| LFA | 1 | 0 | N/A | 6 | 12 | -50.0 |
| Total Cars | 14,659 | 15,472 | -5.3 | 95,821 | 94,640 | 1.2 |
| NX | 4,337 | 0 | N/A | 24,386 | 0 | N/A |
| RX | 8,264 | 9,658 | -14.4 | 52,543 | 56,922 | -7.7 |
| GX | 2,337 | 1,955 | 19.5 | 14,028 | 12,231 | 14.7 |
| LX | 219 | 248 | -11.7 | 1,886 | 2,229 | -15.4 |
| Total Trucks | 15,157 | 11,861 | 27.8 | 92,843 | 71,382 | 30.1 |
| Total Sales | 29,816 | 27,333 | 9.1 | 188,664 | 166,022 | 13.6 |
Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. July 2015 had 26 selling days, July 2014 had 26 selling days.
Lexus SUV sales have exploded, with the soon-to-be-retired third generation RX working hard in its final months and the NX and GX pulling in strong numbers. Even the LX is performing close to the
This is in stark contrast to the Lexus car lineup, where the CT, ES, and GS are all showing double digit sales drops. Help is on the way for the ES and GS, as both models will be updated before the end of the year. It’s the CT that’s most concerning, as the market for the hybrid hatchback collapsed in July.
As for the RC, 1,233 sales is in line with Lexus USA’s 15,000 year-end sales goal — if the U.S. does end up bringing the just-announced RC 200t into the region, sales should grow significantly.
As for how Lexus compared to their top three competitors in the USA:
- Lexus: 29,816 units
- Mercedes-Benz: 27,526 units
- BMW: 26,970 units
- Audi: 17,654 units
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