Lexus will launch in Turkey later this year, starting with a dealership in Istanbul:
Alain Uyttenhoven, Head of Lexus Europe, said: “We expect the Turkish automotive premium market to grow from about 80,000 units this year to more than 100,000 units in the near future. This puts Turkey in the top 7 in Europe. We are therefore extremely happy to launch Lexus in this strategic emerging market, together with our partner, Toyota Turkey Marketing and Sales.”
Lexus will expand to six new dealerships over the next year, with a sales targets “in the thousands over the first five years”, according to Ali Haydar Bozkurt, president of Toyota Turkey.