Lexus USA has reported 25,876 total sales for April 2015, a 11.7% improvement over last year — here’s the model-by-model breakdown:
|MONTH||Year to Date (*DSR)|
|2015||2014||% CHG*||2015||2014||% CHG*|
Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. April 2015 had 26 selling days, April 2014 had 26 selling days.
According to Lexus USA general manager Jeff Bracken, Lexus has set a new January-April sales record, making 2015 the best sales start in the company’s history. The ES continues to be the volume sedan leader, but the IS was right behind it. The GS and CT were also up year over year.
In regards to the newest additions to the Lexus lineup, the NX continues to exceed aggressive internal targets with over 3,400 sales, and the RC/ RC F already accounts for 20% of the luxury coupe segment.
The RX continues to be the SUV volume leader with the GX also up month over month. With so much of the year left, there’s no reason to doubt Lexus will set a new yearly sales record.
At Lexus Enthusiast, we feel there are various factors for Lexus success this year. Consumers are showing confidence in the brand’s distinctive new styling direction, while the new and updated models are among the industry leaders in their segments.
As for how Lexus performed against its competitors in April:
Lexus Canada has set a new April sales record with 2,147 units sold. This marks the seventh month in a row of record sales. Much of Canada’s success is due to the impressive NX launch — in April, the NX made up 25% of total sales for the month.