Lexus February 2015 Sales Report

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USA


Lexus USA has reported 22,995 total sales for February 2015, a 22.0% improvement over last year and the best February in Lexus history — here’s the model-by-model breakdown:

MONTH Year to Date (*DSR)
2015 2014 % CHG* 2015 2014 % CHG*
CT 978 1,230 -20.5 1,983 2,520 -22.9
IS 3,383 3,517 -3.8 6,758 6,565 0.9
RC 984 0 N/A 1,831 0 N/A
ES 4,192 4,360 -3.9 8,272 8,319 -2.6
GS 1,851 1,574 17.6 3,530 2,874 20.4
LS 506 589 -14.1 1,172 1,223 -6.1
LFA 1 2 -50.0 3 2 47.0
Total Cars 11,895 11,272 5.5 23,549 21,503 7.3
NX 2,666 0 N/A 5,478 0 N/A
RX 6,490 5,682 14.2 13,059 11,289 13.4
GX 1,653 1,590 4.0 3,456 3,033 11.7
LX 291 311 -6.4 584 667 -14.2
Total Trucks 11,100 7,583 46.4 22,577 14,989 47.6
Total Sales 22,995 18,855 22.0 46,126 36,492 23.9

Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. February 2015 had 24 selling days, February 2014 had 24 selling days.

With the extreme cold in the Northeast USA, it was the month of the SUV for Lexus — the NX continued its strong start with 2,666 sales, and the RX jumped a mind-boggling 14.2% to 6,490 sales. These two models combined to make up 40% of all Lexus sales for the month.

The end results is the best February ever for Lexus USA, topping the previous mark set back in 2007. And how does the competition stack up? Here’s the February sales for the top four luxury automotive brands:

  1. BMW USA: 25,201 sales
  2. Mercedes Benz USA: 23,616 sales
  3. Lexus USA: 22,995 sales
  4. Audi USA: 11,455 sales

Canada


Canada also set a new February record with 1,138 sales, up 16.1% year-over-year.

(The NX sold 255 units, immediately making it the second bestselling model in the lineup behind the RX.)

See the full Lexus Canada results (PDF Link)