Lexus USA has reported 27,472 total sales for November 2014, a 11.6% improvement over last year — here’s the model-by-model breakdown:
|MONTH||Year to Date (*DSR)|
|2014||2013||% CHG*||2014||2013||% CHG*|
Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. November 2014 had 25 selling days, November 2013 had 26 selling days.
In its first month of sales and with limited availability, the introduction of the RC coupe propelled Lexus USA to a new sales record for November.
In fact, this was a strong month for just about every model in the lineup — the CT, IS, GS, and GX all saw 20+% sales increases, and the ES & RX managed to maintain their regular pace with little deviation. Even the LS & LX managed to put in solid numbers, despite their year-over-year percentage decrease.
Now, everything looks towards December — Lexus USA general manager Jeff Bracken has went on record that the brand will break 300,000 sales by the end of the year, which means another month with even better results.
Lexus Canada also set a new November sales record with 1,402 sales — this marks the second month in a row of record sales.
Sales are now at 16,056 for 2014, which already sets an annual record for Lexus in Canada.
(The RC sold 41 units and the RC F sold 15 units for its first month of sales.)