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Lexus will Sell 300,000 Vehicles in the USA This Year

Posted by Kevin on December 1st, 2014

Lexus will sell over 300,000 vehicles in the USA this year, marking the first time the brand has hit the 300k mark since 2007.

Lexus USA general manager Jeff Bracken confirmed the sales figure in an interview with Automotive News last week, also stating that the company’s goal is to once again be the best-selling luxury brand in the USA:

He did not promise to achieve that this year or in 2015.

“But it is our interest to regain sales leadership,” he said.

Bracken added that Lexus internally tracks retail registrations more closely than overall sales. Its only U.S. fleet activity is a few thousand loaner vehicles that Lexus dealers buy for their service customers.

But counting only retail volume through the first nine months, Bracken said Lexus is No. 2, ahead of Mercedes and trailing only BMW.

The key to Lexus’ aspirations will be the newly released RC & NX — in a separate interview with Wards Auto, Bracken shared some preliminary sales goals for the two models:

Bracken tells WardsAuto the RC and NX will contribute 1,000 and 3,000 units, respectively, to Lexus’ December sales tally.

Lexus plans to sell 40,000 NXs annually in the U.S., up from a 25,000-unit initial internal target, and deliver 16,800 RCs per year.

[Source: Automotive News & Wards Auto]

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Comments
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    Azar Hadi
  • December 1, 2014
We should boycott Toyota and Lexus in US. Many people have been killed and injured by these defective cars due to electronic glitches which causes the cars to suddenly accelerate without the driver's input.
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      Guest
    • December 1, 2014
    Uh, no they haven't. You aren't very bright, are you?
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      BOSS
    • December 1, 2014
    Stop feeding this troll.
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    ada
  • December 1, 2014
azar hadi go back to your poor life and go back to dreaming about having even the cheapest toyota.. people like you know how to complain only just to feel better. go get a job don't waste your life
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    Azar Hadi
  • December 2, 2014
Sudden Unintended Acceleration is real, it happened to me in 2005. I had purchased a brand new 2004 ES 330 Lexus while sitting at the red light my car took off like a rocket going through the red light. By the time I realized what was happening my car was going over 100 miles an hour and I realized that I did not have brake and I could hear the accelerator revving. All I was able to do hold on to the wheel trying to avoid hitting anyone. All I could think that my car was going to kill people. I was so fortunate that no one was killed and what eventually happen I end up on the other side of the street hitting a SUV head on totaling both cars. The dashboard fell on my legs and crushed both legs severely. The SUV driver had some minor damages. As the result of my Lexus suddenly accelerating, I have had 24 surgeries and more in future. My left leg will have to be amputated above the knee since surgery can not do any good anymore and my right ankle will have to be fused since I am in sever pain. I hope Toyota stops the lies and fix those cars rather than blaming the elderly, teens, texting, medical issues, or anything else Toyota can come up with except the real reason, sudden unintended acceleration. Azar Hadi Brannan
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    Azar Hadi
  • December 2, 2014
I see quite a few "guard dogs" here who been hired by Toyota/Lexus to cover up its defectives cars and discredit sudden unintended acceleration victims and consumer advocates.
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    krew
  • December 2, 2014
All comments have been deleted. Please focus on the news story above, and not conspiracy theories.
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      onelog
    • December 2, 2014
    aww man, playing with the trolls can be a fun timewaster on a slow work day :)
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      Azar Hadi
    • December 2, 2014
    IT IS NOT CONSPIRACY THEORIES, GOOGLE SUDDEN UNINTENDED ACCELERATION AND READ HOW DANGEROUS TOYOTA AND LEXUS ARE. WHY WOULD ANYONE WANTS TO BUY A CAR THAT SUDDENLY ACCELERATES?? CENSORSHIP
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      krew
    • December 3, 2014
    I've been writing about Lexus for seven years, you think I'm not familiar with the issue you're referring to? A couple points: * Your original comment suggested Lexus & Toyota purposely created unintentional acceleration. That is a conspiracy theory, and not something I want in the comments on this website. * I specifically requested you stick to the story above. Your failure to do so suggests you're looking for a soapbox, and that is also something I don't want in the comments of this website. Time for you to find another website to rant on.
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      disqus_opJ5VKk8FJ
    • December 2, 2014
    The stupid troll's (azar) back below...
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    boy
  • December 2, 2014
WOOW, good news. I hope to trade next year my 250ISC in to a RC. greetings from swiss
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    Tinhinnh
  • December 3, 2014
Their 25k/year goal is way way way way way waaayyyyy too low. That means they're expecting to sell 2k a month when the RX is being snatch up close to 10k/mo AND its more expensive. I don't now what genius did that projection.

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