Lexus will sell over 300,000 vehicles in the USA this year, marking the first time the brand has hit the 300k mark since 2007.
Lexus USA general manager Jeff Bracken confirmed the sales figure in an interview with Automotive News last week, also stating that the company’s goal is to once again be the best-selling luxury brand in the USA:
He did not promise to achieve that this year or in 2015.
“But it is our interest to regain sales leadership,” he said.
Bracken added that Lexus internally tracks retail registrations more closely than overall sales. Its only U.S. fleet activity is a few thousand loaner vehicles that Lexus dealers buy for their service customers.
But counting only retail volume through the first nine months, Bracken said Lexus is No. 2, ahead of Mercedes and trailing only BMW.
The key to Lexus’ aspirations will be the newly released RC & NX — in a separate interview with Wards Auto, Bracken shared some preliminary sales goals for the two models:
Bracken tells WardsAuto the RC and NX will contribute 1,000 and 3,000 units, respectively, to Lexus’ December sales tally.
Lexus plans to sell 40,000 NXs annually in the U.S., up from a 25,000-unit initial internal target, and deliver 16,800 RCs per year.