Lexus October 2014 Sales Report

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USA

Lexus USA has reported 23,355 total sales for October 2014, a 2.8% improvement over last year — here’s the model-by-model breakdown:

MONTH Year to Date (*DSR)
2014 2013 % CHG* 2014 2013 % CHG*
CT 1,158 842 37.5 14,743 12,282 20.0
HS 0 2 ‐100.0 0 5 ‐100.0
IS 3,771 3,570 5.6 40,809 25,630 59.2
ES 5,932 5,997 -1.1 58,842 58,073 1.3
GS 1,365 1,293 5.6 17,617 15,548 13.3
LS 778 1,055 -26.3 6,682 8,624 -22.5
LFA 0 2 -100.0 15 20 -25.0
Total Cars 13,004 12,759 1.9 138,708 120,182 15.4
RX 8,057 7,979 1.0 84,273 81,258 3.7
GX 1,936 1,498 29.2 17,935 8,603 108.5
LX 358 483 -25.9 3,122 3,436 -9.1
Total Trucks 10,351 9,960 3.9 105,330 93,297 12.9
Total Sales 23,355 22,719 2.8 244,038 213,479 14.3

Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. October 2014 had 27 selling days, October 2013 had 27 selling days.

October marks the 13th consecutive month of sales gains, making it a full year of increases.

The overall lineup performed well — in particular, it appears the CT & GS have managed to sort out their sales issues from last year and have strung together some strong increases over the past few months.

(As for the yearly luxury car sales crown, Lexus has fallen out of contention with both BMW & Mercedes having very strong October sales.)


October

Lexus Canada set a new October sales record with 1,764 sales. As per usual, the RX led the way with 812 sales, followed by the IS with 360 sales and the ES with 222.