Lexus January 2014 Sales Report

USA

Lexus USA has reported 17,637 total sales for January 2014, an 8.8% improvement over the start of last year — here’s the model-by-model breakdown:

	MONTH			Year to Date (*DSR)
	2014	2013	% CHG*	2014	2013	% CHG*
CT	1,290	1,001	28.9	1,290	1,001	28.9
HS	0	0	N/A	0		N/A
IS	3,048	1,386	119.9	3,048	1,386	119.9
ES	3,959	5,186	-23.7	3,959	5,186	-23.7
GS	1,300	1,099	18.3	1,300	1,099	18.3
LS	634	1,077	-41.1	634	1,077	-41.1
LFA	0	3	-100.0	0	3	-100.0
Total Cars	10,231	9,752	4.9	10,231	9,752	4.9
RX	5,607	5,394	3.9	5,607	5,394	3.9
GX	1,443	733	96.9	1,443	733	96.9
LX	356	332	7.2	356	332	7.2
Total Trucks	7,406	6,459	14.7	7,406	6,459	14.7
Total Sales	17,637	16,211	8.8	17,637	16,211	8.8

Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. Both January 2014 & January 2013 had 25 selling days.

Sales in January were dominated by the new IS, which jumped 119.9% over last year and helped the brand to its best January since 2008. Interestingly, the CT & GS both showed double-digit gains after struggling through much of 2013, and the GX continues to show excellent sales growth after its late-2013 refresh.

Conversely, the ES & LS both had significant drops — particularly the ES, which has been consistently strong since the debut of the sixth generation model in 2012.

Lexus USA general manager Jeff Bracken said in his monthly sales conference call that poor weather in the East impacted overall sales, but was offset by a 35% sales increase on the West coast.

[Source: Lexus USA]

Canada

Lexus Canada sold 914 vehicles in January, up 12.1% over last year. The IS & GX lead the way with sales up 271.1% & 130.8% respectively. The LS, LX, & RX all had strong months as well.

See a full breakdown of Lexus Canada January 2014 sales